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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Illuminating and Hydrating"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, saccharomyces lysate extract.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 75/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
4.9% - 6%
Helps soften the upper layer of the skin
4.2% - 5.2%
2.8% - 3.4%
2.3% - 2.9%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.9% - 2.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
1.4% - 1.8%
Helps soften the upper layer of the skin
1.2% - 1.5%
Helps soften the upper layer of the skin
1% - 1.2%
0.7% - 1.05%
0.6% - 0.9%
Used as a fragrance for its mint-like smell
0.55% - 0.85%
Helps attract water to the upper layer of the skin. Can have some anti-inflammatory effect
0.55% - 0.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.55% - 0.85%
0.5% - 0.75%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.55% - 0.85%
0.45% - 0.7%
Helps oil and water mix together
0.5% - 0.75%
Used to create a thicker product consistency
0.4% - 0.6%
Absorbs oil and moisture helping to create a dryer product finish
0.5% - 0.75%
A preservative
0.05% - 0.1%
Stabilizes the product formulation
0.3% - 0.55%
Used to create a nice product texture
0.3% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.3% - 0.6%
A preservative
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.5%
Helps oil and water mix together and works as an emollient
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
A preservative
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.25%
A colorant. Usually well-tolerated
0.1% - 0.15%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.1%

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Scientific Sources