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Product summary

"YUZE - Akitabijin Rice Bran Milky Lotion" has a good moisturizing formula. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Humectants in this product (betaine, glycerin, sodium hyaluronate and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Glycosphingolipids, oryza sativa bran oil, squalane, cetyl ethylhexanoate and oleic acid in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • As a plus, this moisturizer also contains Ceramides (glucosyl ceramide 0.65% - 1.00%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: vitamin e and lecithin

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.


The product retails for 14.80$ in the United States.

For a detailed price comparison: click here.