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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Superfood Antioxidant Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl hydroxysultaine, decyl glucoside, polysorbate 20, sodium cocoyl glutamate, sorbeth-230 tetraoleate, sorbitan laurate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: decyl glucoside

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Pores, Dullness, and Blemishes Formulation."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Anti-blemish
Total Promises Fulfilled score: 50/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used as a cleansing agent. Helps water and oil mix together
7.8% - 9.5%
Helps oil and water mix together
4.7% - 5.7%
2.9% - 3.6%
Helps oil and water mix together
2.2% - 2.7%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
2% - 2.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.6% - 1.9%
Might be helpful in neutralizing free radicals in skin but solid research is lacking. Helps attract water to the upper layer of the skin
1.3% - 1.6%
A plant extract that might have some anti-oxidant properties
1.1% - 1.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.8% - 1.2%
A plant extract that might help neutralize free radicals in skin
0.65% - 0.95%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.55% - 0.8%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.5% - 0.75%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 0.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.4% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.6%
Helps oil and water mix together. Can be irritating
0.45% - 0.7%
Helps water and oil mix together
0.3% - 0.55%
Helps stabilize the product formulation
0.25% - 0.5%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.25% - 0.45%
A preservative
0.25% - 0.5%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative
0.2% - 0.4%
0.2% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
Used to adjust the product's pH
0.2% - 0.35%
0.2% - 0.35%
0.1% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
0.05% - 0.1%
0.05% - 0.05%

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Price
WIMJ similarity score
45%
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36%
36%
35%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources