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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Exfoliating Pink Kaolin Clay is gentle on the skin, boasting the ability to minimise the appearance of pores for a more balanced and unified texture."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"This moisturising face mask will encourage a brighter, comfortable and silky-smooth complexion."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": allantoin, galactoarabinan.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.5% - 9.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 5.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.8% - 4.2%
Helps attract water to the upper layer of the skin and improves the product texture
2.1% - 3.1%
1.6% - 2.4%
1.3% - 2%
Used as a fragrance. Can be irritating and cause photosensitivity
1.2% - 1.8%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
1% - 1.5%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.5% - 1.15%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
0.45% - 1.1%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.4% - 0.9%
Sugar extract that helps attract water to the upper layer of the skin
0.35% - 0.85%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.3% - 0.7%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.3% - 0.7%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.8%
Helps attract water to the upper layer of the skin
0.15% - 0.65%
A more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)
0.15% - 0.55%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.1% - 0.5%
Used to create a thicker product consistency
0.1% - 0.5%
Helps stabilize the product formulation
0.1% - 0.4%
A preservative
0.1% - 0.35%
Used to adjust the product's pH
0.05% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.01% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources