
“This powerful wrinkle fighting serum will deliver dramatically visible results while hydrating and brightening the skin at the same time.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“This gentle retinol serum lightly exfoliates to reveal healthy, new skin.”
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.
“This powerful wrinkle fighting serum will deliver dramatically visible results while hydrating and brightening the skin at the same time.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“Hydrates skin for a more supple appearance.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": sodium hyaluronate, butylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.


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Filter by role to see what each ingredient is doing.
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
More about RetinolA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateUsed to thicken product formulations and create gel-like textures
More about HydroxyethylcelluloseCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juiceWater, Butylene glycol, Retinol, Polysorbate 20, Phenoxyethanol, Sodium hyaluronate, Hydroxyethylcellulose, Potassium sorbate, Sodium benzoate, Citric acid, Tocopheryl acetate, Aloe barbadensis leaf juice
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| YEOUTHRetinol 2.5% SerumYOUR PRODUCT | Elizabeth GrantAdvanced Retinol Serum | endota spaAge-Defying Retinol Serum | Temple SpaTRUFFLELIXIR | |
|---|---|---|---|---|
| Match | — | 97% | 97% | 97% |
| Price | $16.99 | $56.00+$39.01 | — | $127.00+$110.01 |
| Shared key ingredients | — | 2 of 2 | 2 of 2 | 2 of 2 |
| Key difference | — | Panthenol | Niacinamide | Alteromonas Ferment Extract |
| Irritancy | Medium | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Dr Dennis Gross Hyaluronic Marine™ Hydration Booster Serum | Dr. Dennis GrossNaturium Retinol Complex Serum
Every concentration estimate and effectiveness label is anchored to one of these 5 studies and safety reviews.
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