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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brightens, hydrates, and conditions—improving the appearance of dull skin from your changing hormonesA breakthrough super-antioxidant formula of 8% vitamin C in a naturally derived squalane oilHelps boost collagen production and fade spots"
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Brightens, hydrates, and conditions—improving the appearance of dull skin from your changing hormonesA breakthrough super-antioxidant formula of 8% vitamin C in a naturally derived squalane oilHelps boost collagen production and fade spots"
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: caprylic/capric triglyceride, helianthus annuus seed oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
23% - 35%
An emollient that softens skin and creates a nice product texture
8% - 12.1%
Helps soften the upper layer of the skin
5% - 7.4%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
4% - 5.9%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
3% - 4.5%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
1.6% - 2.4%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
1.8% - 2.7%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.8% - 1.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.1% - 1.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
Plain old water
0.1% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.3%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources