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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Highly potent and highly concentrated, turmeric plant root helps brighten skin and minimize signs of aging."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Uneven skin tone If you want to know more… Steeped in tradition for thousands of years, Turmeric has been celebrated as a skin-enhancing treatment by generations of Indian women."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"An indulgent polishing scrub, powered by turmeric, to brighten skin and reveal a natural glow."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"Turmeric Brightening Polish uses micronized walnut shell to exfoliate and prep the skin, turmeric to brighten skin, and olive oil to deliver superior hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Evens skin tone
Anti-aging
Total Promises Fulfilled score: 18/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
22% - 33%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.1% - 9.2%
Helps water and oil mix together
3.3% - 4.9%
3.4% - 5.1%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
2.6% - 4%
2.1% - 3.1%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.8% - 2.7%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
1.3% - 2%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.95% - 1.4%
0.95% - 1.4%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.55% - 1.35%
Used to absorb oil and can temporarily mattify skin
0.85% - 1.3%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.35% - 0.75%
Helps oil and water mix together and helps preserve the product formulation
0.4% - 0.95%
The ingredient is not recognized
TBC
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.1% - 0.45%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.1% - 0.3%
Used as a fragrance. Can be irritating
0.1% - 0.5%
Plain old water
0.05% - 0.25%

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Price
WIMJ similarity score
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22%
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources