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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This calming cleanser is enriched with antioxidant Niacinamide and Tumeric to brighten and soothe the skin for a balanced complexion."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps dissolve other ingredients
5.1% - 7.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.6% - 5.5%
Helps attract water to the upper layer of the skin and improves the product texture
2.7% - 4%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
2% - 2.9%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
1.3% - 1.9%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.95% - 1.45%
A preservative
0.25% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.8%
A preservative
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.3%

Similar products & dupes

VERSO - Micellar Water
Simple - Kind Defence Anti-Bacterial Cleansing Wipes 20 wipes
Skincare by Dr V - Micellar Gel Wash
Olay - Cleanse Makeup Remover Wipes Fragrance-Free
REVOLUTION SKINCARE - Purifying Facial Gel Cleanser with Niacinamide
NØIE - EC-NI Micellar Gel Cleanser
SVR - Sensifine Cream Cleanser
CeraVe - Makeup Remover Cleansing Cloths Ultra
Kanebo - Freeplus Mild Cream Cleanser
La Roche-Posay - Effaclar Medicated Gel Cleanser
Bepanthol - Derma Face Cleansing Gel for Dry Skin
Price
WIMJ similarity score
83%
78%
76%
75%
75%
75%
74%
74%
73%
73%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources