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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A nourishing body cream."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5% - 7.5%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.9% - 5.8%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
2.9% - 4.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.2% - 3.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.9% - 2.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.6% - 2.4%
1.3% - 1.9%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
A highly irritating fragrance
0.8% - 1.2%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.5% - 1.15%
0.4% - 0.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.4% - 0.9%
Helps oil and water mix together
0.4% - 0.9%
Helps water and oil mix together
0.35% - 0.85%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
0.35% - 0.85%
Used to create a thicker product consistency
0.15% - 0.7%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.75%
0.15% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.5%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.3%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
52%
47%
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43%
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42%
42%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources