There is no exact dupe for ULTA Hydrating Face Primer. The nearest formula is e.l.f. Cosmetics Hydrating Face Primer (40% match), which shares 4 of the original's 5 key ingredients (including Glycerin, Persea gratissima oil and Jojoba oil).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.
