The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed yeast extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, squalane.

sodium hyaluronate crosspolymer 0.45% - 0.7%

Irritation risk:

Concentration: Effectiveness: HIGH

Attracts water into the upper layer of the skin

inositol 0.3% - 0.55%

Irritation risk:

Concentration: Effectiveness: HIGH

beeswax 0.3% - 0.6%

Irritation risk:

Concentration: Effectiveness: HIGH

Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen

Anti-aging

What does the product description say?

Vitamin C completes the hardworking trio by providing antioxidant backup against pollution and environmental aggressors, evening the look of sun damage and hyperpigmentation in its wake.

Source: Cultbeauty

Effective ingredients missing or their concentration is too low.

tocopherol 0.3% - 0.55%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Evens skin tone

What does the product description say?

Vitamin C completes the hardworking trio by providing antioxidant backup against pollution and environmental aggressors, evening the look of sun damage and hyperpigmentation in its wake.

Source: Cultbeauty

Effective ingredients missing or their concentration is too low

hydrolyzed yeast extract 0.5% - 0.75%

Irritation risk:

Concentration: Effectiveness: LOW

Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties

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Ingredients & concentrations

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Key Actives

tocopherol 0.3% - 0.55%

Irritation risk:

Works for: Anti-oxidation, Moisturizing, Anti-aging, Anti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

hydrolyzed yeast extract 0.5% - 0.75%

Irritation risk:

Works for: Moisturizing, Anti-oxidation, Evens skin tone

Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties

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Potential irritants

citrus junos fruit extract 0.45% - 0.65%

Irritation risk:

Contains essential oil. Can be irritating and lead to photosensitivity

rosa centifolia flower extract 0.3% - 0.6%

Irritation risk:

Contains essential oil. Can be irritating

Comodogenic ingredients

myristyl myristate 0.75% - 1.15%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Is not recommended for acne-prone skin as it can be comedogenic

glyceryl stearate se 0.3% - 0.55%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

Used to stabilize the product formulations and works as an emollient

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

propanediol 4.6% - 5.6%

Irritation risk:

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

glycerin 3.8% - 4.7%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Ingredient list view

Water, Propanediol, Glycerin, Squalane, Diisostearyl malate, Ostrich egg yolk extract, Xylitol, Camellia japonica seed oil, Behenyl alcohol, Beheneth-20, Myristyl myristate, Disodium acetyl glucosamine phosphate, Hydrolyzed yeast extract, Polyglucuronic acid, C12-13 alkyl glyceryl hydrolyzed hyaluronate, Sodium hyaluronate crosspolymer, Citrus junos fruit extract, Eisenia arborea extract, Rosa centifolia flower extract, Lecithin, Panthenyl ethyl ether, Hydrogenated lecithin, Tocopherol, Phytosterols, Glyceryl stearate se, Sorbitan stearate, Ammonium acryloyldimethyltaurate/vp copolymer, Inositol, Dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate, Beeswax, Pentylene glycol, Cetyl hydroxyethylcellulose, Hydroxypropyl methylcellulose stearoxy ether, Butylene glycol, Potassium hydroxide, Pentasodium pentetate, Disodium phosphate, Sodium phosphate, Sodium chloride, Carbomer, Hydroxyacetophenone

	UBUNA - Balance Maximum Moisture Cream	Tatcha - The Indigo Cream	Etude House - Soon Jung 10-Free Moist Emulsion	Indeed Labs - In-Ceramide Daily Moisture Cream	La Roche-Posay - Toleriane Ultra Overnight Moisturiser	Kiehl's - s Baby Nurturing Cream for Face and Body	GUERLAIN - Orchide Impriale - The Light Cream	Dime Beauty Co - Restorative Night Cream	Triple Hyaluronic Acid - Deep Moisture Miracle Cream	Beauty Pie - Triple Hyaluronic Acid Deep Moisture Miracle Cream	Three Ships - Dream Bio-Retinol + Shorea Butter Night Cream
Price
WIMJ similarity score		39%	38%	37%	37%	36%	35%	35%	35%	35%	35%
Key ingredients	beeswax glycerin +8 more	Common: glycerin inositol +1 more Other: avena sativa kernel extract bis-diglyceryl polyacyladipate-2 +4 more	Common: glycerin squalane Other: madecassoside panthenol +1 more	Common: glycerin myristyl myristate +1 more Other: ceramide np ceramide ap +7 more	Common: glycerin squalane Other: niacinamide acetyl dipeptide-1 cetyl ester +7 more	Common: glycerin squalane Other: butyrospermum parkii butter oryza sativa bran oil +1 more	Common: glycerin inositol +1 more Other: adenosine urea +12 more	Common: phytosterols squalane +1 more Other: oligopeptide-1 ceramide 3 +4 more	Common: glycerin squalane Other: acetyl dipeptide-1 cetyl ester betaine +2 more	Common: glycerin squalane Other: acetyl dipeptide-1 cetyl ester betaine +2 more	Common: glycerin squalane Other: astrocaryum murumuru seed butter shorea stenoptera seed butter
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	rosa centifolia flower extract Has skin benefit? citrus junos fruit extract Has skin benefit? +7 more	disodium edta Has skin benefit? ethylhexylglycerin Has skin benefit? +4 more	madecassoside Has skin benefit? ethylhexylglycerin Has skin benefit? +3 more	ethylhexylglycerin Has skin benefit? pentylene glycol Has skin benefit? +9 more	t-butyl alcohol Has skin benefit? citric acid Has skin benefit? +4 more	caprylyl glycol Has skin benefit? citric acid Has skin benefit? +4 more	pullulan Has skin benefit? parfum Has skin benefit? +17 more	hippophae rhamnoides fruit oil Has skin benefit? 1,2-hexanediol Has skin benefit? +4 more	plankton extract Has skin benefit? ethylhexylglycerin Has skin benefit? +4 more	plankton extract Has skin benefit? ethylhexylglycerin Has skin benefit? +4 more	simmondsia chinensis seed oil Has skin benefit? astrocaryum murumuru seed butter Has skin benefit? +4 more
All ingredients	water Has skin benefit? propanediol Has skin benefit? +39 more	water Has skin benefit? squalane Has skin benefit? +35 more	water Has skin benefit? glycerin Has skin benefit? +20 more	water Has skin benefit? myristyl myristate Has skin benefit? +30 more	water Has skin benefit? glycerin Has skin benefit? +22 more	water Has skin benefit? glycerin Has skin benefit? +14 more	water Has skin benefit? glycerin Has skin benefit? +64 more	water Has skin benefit? stearyl ethylhexanoate Has skin benefit? +22 more	water Has skin benefit? squalane Has skin benefit? +18 more	water Has skin benefit? squalane Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +27 more

PRODUCT REVIEW

UBUNA Balance Maximum Moisture Cream

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Moisturizing

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Anti-aging

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Evens skin tone

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