Tula Deluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18

Tula Deluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18

Efficacy25/100IrritancyHigh

Works for

Moisturizing
Glycerin, Octyldodecyl neopentanoate + 15 more
Works
What the product description says
“Detoxifying bentonite clay mask provides gentle exfoliation without stripping the skin of essential oils, making way for antioxidant-rich blueberry extract to hydrate and improve skin tone.”
Source: Tula

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed rice protein.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, carthamus tinctorius seed oil.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.5–5.5%
Octyldodecyl neopentanoateKey active· EmollientEffect: HighAn emollient that helps soften the skin. Often used to stabilize other ingredients, for example, sunscreen~2–2.4%
Butyrospermum parkii butterKey active· Emollient, OcclusiveEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.5–1.9%
Olea europaea fruit oilKey active· EmollientEffect: MediumAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation~1.2–1.5%
Carthamus tinctorius seed oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and might help calm down inflammation~1–1.3%
LactoseKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin~0.7–1.05%
Milk proteinKey activeEffect: MediumHelps attract water to the upper layer of the skin~0.6–0.9%
Hydrolyzed rice proteinKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Might have some anti-oxidant properties~0.45–0.7%
Vegetable oilKey active· EmollientEffect: MediumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin~0.45–0.7%
Camelina sativa seed oilKey activeEffect: HighHelps soften the upper layer of the skin~0.3–0.55%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.3–0.5%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.3–0.55%
Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~0.25–0.5%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.25–0.45%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.55%
Bifida ferment lysateUnder-dosedConsists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect~0.55–0.8%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.45%
Evens skin tone
Lactic acid ~0.25–0.45% + 1 more
Under-dosed
What the product description says
“Detoxifying bentonite clay mask provides gentle exfoliation without stripping the skin of essential oils, making way for antioxidant-rich blueberry extract to hydrate and improve skin tone.”
Source: Tula

Effective ingredients missing or their concentration is too low

Bifida ferment lysateEffect: Low, below effective doseConsists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect~0.55–0.8%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.55%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.45%
Retinyl palmitateUnder-dosedThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.2–0.4%
Exfoliation
Lactic acid ~0.25–0.45%
Under-dosed
What the product description says
“Deluxe Exfoliating Treatment Mask .”
From product name

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Microcrystalline celluloseEffect: Low~0.3–0.55%
Retinyl palmitateEffect: Low, below effective doseThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.2–0.4%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.45%

Can it cause trouble?

Irritancy
5 strong irritants: Retinyl palmitate, Cananga odorata flower oil + 3 more — patch-test recommended
High risk
We flagged 20 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Curcuma longa root extractA plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritantHigh~0.25–0.5%est.
Retinyl palmitateThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effectHigh~0.2–0.4%est.
Cananga odorata flower oilAn essential oil. Can be irritatingHigh~0.25–0.4%est.
Citrus aurantium dulcis oilUsed as a fragrance. It can be irritating and cause photosensitivityHigh~0.25–0.45%est.
Citrus limon fruit oil—High~0.25–0.45%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.2–0.4%est.
Olea europaea fruit oilAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammationMedium~1.2–1.5%est.
Vaccinium angustifolium fruit extractA plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lackingMedium~0.4–0.65%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.3–0.5%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.25–0.45%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.25–0.45%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.3–0.5%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.3–0.55%est.
EthylhexylglycerinA preservativeMedium~0.25–0.45%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.25–0.4%est.
Sorbic acidA preservativeMedium~0.2–0.4%est.
1,2-hexanediolA preservativeMedium~0.2–0.4%est.
Disodium edtaStabilizes the product formulationMedium~0.2–0.35%est.
Ci 77289A colorant adding a green color. Usually is not irritatingMedium~0.1–0.2%est.
Chromium hydroxide greenA dyeMedium~0.1–0.15%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~1.5–1.9%est.
Hydrogenated soybean oil—2/5~3.1–3.8%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.5–5.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Bentonite~4.2–5.2%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Hydrogenated soybean oil~3.1–3.8%
Comedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
More about Hydrogenated soybean oil
Kaolin~2.5–3%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Octyldodecyl neopentanoate~2–2.4%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin. Often used to stabilize other ingredients, for example, sunscreen

More about Octyldodecyl neopentanoate
Sorbitan stearate~1.6–2%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Sorbitan stearate
Butyrospermum parkii butter~1.5–1.9%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-agingAnti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Olea europaea fruit oil~1.2–1.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation

More about Olea europaea fruit oil
Carthamus tinctorius seed oil~1–1.3%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the skin and might help calm down inflammation

More about Carthamus tinctorius seed oil
Lactose~0.7–1.05%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Lactose
Milk protein~0.6–0.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Milk protein
Bifida ferment lysate~0.55–0.8%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-oxidationEvens skin tone

Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect

More about Bifida ferment lysate
Yogurt extract~0.5–0.75%
Formula
Irritation risk
Low
More about Yogurt extract
Hydrolyzed rice protein~0.45–0.7%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties

More about Hydrolyzed rice protein
Cichorium intybus root extract~0.45–0.7%
Formula
Vaccinium angustifolium fruit extract~0.4–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking

More about Vaccinium angustifolium fruit extract
Vegetable oil~0.45–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil from a mixture of different vegetables. Helps soften the upper layer of the skin

More about Vegetable oil
Camelina sativa seed oil~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Camelina sativa seed oil
Camellia sinensis leaf extract~0.3–0.55%
Formula
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingMoisturizingAnti-blemishEvens skin tone

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Curcuma longa root extract~0.25–0.5%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant

More about Curcuma longa root extract
Tocopheryl acetate~0.3–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Retinyl palmitate~0.2–0.4%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-blemishAnti-agingEvens skin toneExfoliation

Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect

More about Retinyl palmitate
Ascorbyl palmitate~0.25–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Lactic acid~0.25–0.45%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneExfoliationMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Microcrystalline cellulose~0.3–0.55%
Formula
Irritation risk
Low
Works for
Exfoliation
More about Microcrystalline cellulose
Butylene glycol~0.25–0.45%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Volcanic sand~0.25–0.45%
Formula
Irritation risk
Low
More about Volcanic sand
Xanthan gum~0.25–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Decylene glycol~0.25–0.45%
Formula
Irritation risk
Low

Used to creat a nice product texture and support penetration of other ingredients

More about Decylene glycol
Caprylyl glycol~0.3–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Pentylene glycol~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Ethylhexylglycerin~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Octyldodecanol~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol
Bulnesia sarmientoi wood oil~0.25–0.45%
Formula
Cananga odorata flower oil~0.25–0.4%
Irritant · high
Irritation risk
High

An essential oil. Can be irritating

More about Cananga odorata flower oil
Citrus aurantium dulcis oil~0.25–0.45%
Irritant · high
Irritation risk
High

Used as a fragrance. It can be irritating and cause photosensitivity

More about Citrus aurantium dulcis oil
Citrus limon fruit oil~0.25–0.45%
Irritant · high
Juniperus mexicana oil~0.25–0.45%
Formula
Parfum~0.2–0.4%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Citric acid~0.25–0.4%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Sorbic acid~0.2–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sorbic acid
1,2-hexanediol~0.2–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Phenoxyethanol~0.2–0.4%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Disodium edta~0.2–0.35%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Ci 77891~0.15–0.3%
Formula
Irritation risk
Low
More about Ci 77891
Titanium dioxide~0.25–0.45%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ci 77007~0.15–0.3%
Formula
Irritation risk
Low

A blue pigment

More about Ci 77007
Ultramarines~0.15–0.3%
Formula
Irritation risk
Low
More about Ultramarines
Ci 77289~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A colorant adding a green color. Usually is not irritating

More about Ci 77289
Chromium hydroxide green~0.1–0.15%
Irritant · medium
Irritation risk
Medium

A dye

More about Chromium hydroxide green
Ingredient list view

Water, Glycerin, Bentonite, Hydrogenated soybean oil, Kaolin, Octyldodecyl neopentanoate, Sorbitan stearate, Butyrospermum parkii butter, Olea europaea fruit oil, Carthamus tinctorius seed oil, Lactose, Milk protein, Bifida ferment lysate, Yogurt extract, Hydrolyzed rice protein, Cichorium intybus root extract, Vaccinium angustifolium fruit extract, Vegetable oil, Camelina sativa seed oil, Camellia sinensis leaf extract, Curcuma longa root extract, Tocopheryl acetate, Retinyl palmitate, Ascorbyl palmitate, Lactic acid, Microcrystalline cellulose, Butylene glycol, Volcanic sand, Xanthan gum, Decylene glycol, Caprylyl glycol, Pentylene glycol, Ethylhexylglycerin, Octyldodecanol, Bulnesia sarmientoi wood oil, Cananga odorata flower oil, Citrus aurantium dulcis oil, Citrus limon fruit oil, Juniperus mexicana oil, Parfum, Citric acid, Sorbic acid, 1,2-hexanediol, Phenoxyethanol, Disodium edta, Ci 77891, Titanium dioxide, Ci 77007, Ultramarines, Ci 77289, Chromium hydroxide green

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
TulaDeluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18YOUR PRODUCTZO Skin HealthExfoliation AcceleratorEarth TherapeuticsCalming Pink Clay Facial Sheet MaskKinshipMint Mud Deep Pore Detox Mask
Match—54%54%53%
Price—$70.00$9.00—
Shared key ingredients—5 of 113 of 113 of 11
Key difference—Glycolic AcidMadecassosideAllantoin
Irritancy High Medium Medium Medium
Drying alcohol—— Contains drying alcohol —
View product Shop Shop Shop

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Product summary

"Tula - Deluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • this product includes a form of Retinoids (vitamin A) - retinyl palmitate 0.20% - 0.40%, but this type of vitamin A is not very effective. It could in theory help with fine lines and wrinkles, but the effect is most likely minimal.
  • Humectants (glycerin 4.50% - 5.50%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Tula" is cruelty free and so is its parent company.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.

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Tula Deluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18
TulaDeluxe Exfoliating Treatment Mask - FREE with code HALLOWEEN18

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