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Truly GLOAT Lip Plumping Serum
Truly

Truly GLOAT Lip Plumping Serum

Efficacy75/100IrritancyHigh
See all ingredients

Works for

Anti-aging
Aloe barbadensis leaf juice, Tocopherol + 1 more
May help
What the product description says
“This luscious lip serum has anti-aging benefits as well as softening, hydrating and plumping effects that will emphasize your pout and lip contour.”
Source: Ulta

This product contains tocopherol. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–34%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.9–5.9%
Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.35–0.85%
Moisturizing
Glycerin, Hyaluronic acid + 3 more
Works
What the product description says
“This luscious lip serum has anti-aging benefits as well as softening, hydrating and plumping effects that will emphasize your pout and lip contour.”
Source: Ulta

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~1.1–1.7%
Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.35–0.85%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–34%
Aloe barbadensis extract· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~5.7–8.5%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.9–5.9%
Anti-oxidation
Side benefit · Tocopherol
Works well

This product contains antioxidants (tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

TocopherolKey activeEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.9–5.9%

Can it cause trouble?

Irritancy
5 strong irritants: Mentha piperita leaf extract, Capsicum frutescens fruit extract + 3 more — patch-test recommended
High risk
We flagged 8 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Mentha piperita leaf extractUsed as a fragrance and can be irritatingHigh~3–4.4%est.
Capsicum frutescens fruit extractChilli pepper extract that is very likely to be irritating. Might be added to lip product to create a temporary burst of color. Is likely to have a negative effect on the skin and dry it outHigh~2.1–3.2%est.
Hamamelis virginiana waterA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.6–1.4%est.
Hamamelis virginiana extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.55–1.25%est.
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~0.2–0.75%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–34%est.
Aloe barbadensis extractTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~5.7–8.5%est.
TriethanolamineUsed to adjust pH of the product and can help improve the product's smellMedium~0.1–0.45%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf juice~23–34%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAntibacterialAnti-inflammatoryReduces rednessReduces irritationAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Aloe barbadensis extract~5.7–8.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis extract
Water~4.8–7.2%
Formula
Irritation risk
Low

Plain old water

More about Water
Caprylic/capric triglyceride oil
Not recognized
Tocopherol~3.9–5.9%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryAnti-agingMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Mentha piperita leaf extract~3–4.4%
Irritant · high
Irritation risk
High

Used as a fragrance and can be irritating

More about Mentha piperita leaf extract
Capsicum frutescens fruit extract~2.1–3.2%
Irritant · high
Irritation risk
High

Chilli pepper extract that is very likely to be irritating. Might be added to lip product to create a temporary burst of color. Is likely to have a negative effect on the skin and dry it out

More about Capsicum frutescens fruit extract
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Glycerin~1.1–1.7%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Hamamelis virginiana water~0.6–1.4%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana water
Hamamelis virginiana extract~0.55–1.25%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana extract
Hyaluronic acid~0.35–0.85%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid
Alcohol~0.2–0.75%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Carbomer~0.15–0.55%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Triethanolamine~0.1–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to adjust pH of the product and can help improve the product's smell

More about Triethanolamine
Tetrasodium glutamate diacetate~0.1–0.35%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Ingredient list view

Aloe barbadensis leaf juice, Aloe barbadensis extract, Water, Unknown, Tocopherol, Mentha piperita leaf extract, Capsicum frutescens fruit extract, Phenoxyethanol, Glycerin, Hamamelis virginiana water, Hamamelis virginiana extract, Hyaluronic acid, Alcohol, Carbomer, Triethanolamine, Tetrasodium glutamate diacetate

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
TrulyGLOAT Lip Plumping SerumYOUR PRODUCTPhysicians Formula24-Karat Gold Collagen Lip SerumDISCIPLE SkincareTriple-C Gel SerumGoldfaden MDBrightening Elixir
Match—39%35%34%
Price——$23.81$45.00
Shared key ingredients—2 of 42 of 43 of 4
Key difference—NiacinamideSodium Ascorbyl PhosphateVitamin C
Irritancy High Low Medium Low
Drying alcohol Contains drying alcohol ———
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 8 studies and safety reviews.

  1. 1
    Vitamin E in dermatologyncbi.nlm.nih.gov
  2. 2
    Vitamin E and Skin Healthlpi.oregonstate.edu
  3. 3
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  4. 4
    Anti-Inflammatory Efficacy of Topical Preparations with 10% Hamamelis Distillate in a UV Erythema Testkarger.com
  5. 5
    Anti-inflammatory activity of hamamelis distillate applied topically to the skin link.springer.com
  6. 6
    ASSESSMENT REPORT ON HAMAMELIS VIRGINIANA L., CORTEX HAMAMELIS VIRGINIANA L., FOLIUM HAMAMELIS VIRGINIANA L., FOLIUM ET CORTEX AUT RAMUNCULUS DESTILLATUM ema.europa.eu
Truly GLOAT Lip Plumping Serum
TrulyGLOAT Lip Plumping Serum
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