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Dupes & alternatives for True North-Facial Serum - Be True

Facial Serum - Be True
True North

Facial Serum - Be True

Medium irritancy Score: 37/100
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20 alternatives found · Best match: 57% (Medium)
Night Magic 300mg CBD Intensive Face Oil
Prima
Night Magic 300mg CBD Intensive Face Oil
56%
Medium match
Medium irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OILPERSEA GRATISSIMA OIL +2 more

Key differences

CANNABIS SATIVA SEED OILMELIA AZADIRACHTA SEED OILSALVIA HISPANICA SEED OIL +1 more
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Similarity breakdown
Overall formula56%
Hero ingredients100%
Active ingredients100%
All ingredients62%
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Serum No.8 Night Rejuvenation
CODAGE
Serum No.8 Night Rejuvenation
47%
Medium match
$80.00
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OILSIMMONDSIA CHINENSIS SEED OIL +1 more

Key differences

HYDROXYPINACOLONE RETINOATECAMELLIA OLEIFERA SEED OILCAPRYLIC/CAPRIC TRIGLYCERIDE +6 more
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Similarity breakdown
Overall formula47%
Hero ingredients100%
Active ingredients86%
All ingredients62%
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3-Pack Rose C Serum*
Honey Girl Organics
3-Pack Rose C Serum*
46%
Medium match
$72.99
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILSIMMONDSIA CHINENSIS SEED OILROSA CANINA SEED OIL

Key differences

BEESWAXRUBUS IDAEUS SEED OIL
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Different ingredients (2)
BEESWAXRUBUS IDAEUS SEED OIL
Similarity breakdown
Overall formula46%
Hero ingredients100%
Active ingredients64%
All ingredients38%
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Rose Marula Hydrating Serum in Oil
Mawena
Rose Marula Hydrating Serum in Oil
43%
Medium match
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OILSIMMONDSIA CHINENSIS SEED OIL +1 more

Key differences

CAMELLIA SINENSIS LEAF EXTRACTCANNABIS SATIVA SEED OILCAPRYLIC/CAPRIC TRIGLYCERIDE +8 more
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Similarity breakdown
Overall formula43%
Hero ingredients100%
Active ingredients64%
All ingredients50%
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Supernatural Collagen Boosting 72-Hour Hydration Crème Riche
Emma Lewisham
Supernatural Collagen Boosting 72-Hour Hydration Crème Riche
42%
Medium match
$80.00
High irritancy

Why it matches

PERSEA GRATISSIMA OIL

Key differences

ARGANIA SPINOSA KERNEL OILASTROCARYUM MURUMURU SEED BUTTERBORAGO OFFICINALIS SEED OIL +12 more
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Common ingredients (1)
PERSEA GRATISSIMA OIL
Similarity breakdown
Overall formula42%
Hero ingredients100%
Active ingredients86%
All ingredients62%
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Luxury Beauty Serum
Saint Jane Beauty
Luxury Beauty Serum
42%
Medium match
$38.00
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OILSIMMONDSIA CHINENSIS SEED OIL

Key differences

CAPRYLIC/CAPRIC TRIGLYCERIDEBUTYROSPERMUM PARKII BUTTERPUNICA GRANATUM SEED EXTRACT +1 more
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Similarity breakdown
Overall formula42%
Hero ingredients100%
Active ingredients64%
All ingredients38%
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Lil Prick Cactus Seed Dry Serum
Freck
Lil Prick Cactus Seed Dry Serum
42%
Medium match
$40.00
Medium irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OIL

Key differences

PRUNUS ARMENIACA KERNEL OILHELIANTHUS ANNUUS EXTRACTROSMARINUS OFFICINALIS LEAF EXTRACT +3 more
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Common ingredients (1)
OPUNTIA FICUS-INDICA SEED OIL
Similarity breakdown
Overall formula42%
Hero ingredients100%
Active ingredients21%
All ingredients25%
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Rebound - Organic Antioxidant Renewal & Boosting Serum
Suntegrity
Rebound - Organic Antioxidant Renewal & Boosting Serum
40%
Medium match
$78.00
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OIL

Key differences

ALTHAEA OFFICINALIS ROOT EXTRACTBEESWAXCAMELLIA OLEIFERA SEED OIL +4 more
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Similarity breakdown
Overall formula40%
Hero ingredients100%
Active ingredients43%
All ingredients38%
View full product details
Renewing Night Serum
Hugh & Grace
Renewing Night Serum
39%
Low match
$90.00
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILROSA CANINA SEED OIL

Key differences

LIMNANTHES ALBA SEED OILCUCURBITA PEPO SEED OILRUBUS IDAEUS SEED OIL +2 more
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Similarity breakdown
Overall formula39%
Hero ingredients100%
Active ingredients43%
All ingredients25%
View full product details
Advanced Supercell Serum
Romilly Wilde
Advanced Supercell Serum
39%
Low match
$88.00
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OIL

Key differences

CHONDRUS CRISPUS EXTRACTCOCOS NUCIFERA FRUIT EXTRACTECTOIN +8 more
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Similarity breakdown
Overall formula39%
Hero ingredients100%
Active ingredients43%
All ingredients25%
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Restorative Serum
Kahina Giving Beauty
Restorative Serum
39%
Low match
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OIL

Key differences

ARGANIA SPINOSA KERNEL OILBISABOLOLPUNICA GRANATUM SEED EXTRACT +1 more
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Similarity breakdown
Overall formula39%
Hero ingredients100%
Active ingredients43%
All ingredients25%
View full product details
Global Calm Serum
Lina Hanson
Global Calm Serum
39%
Low match
$70.00
Low irritancy

Why it matches

HELIANTHUS ANNUUS SEED OILPERSEA GRATISSIMA OILSIMMONDSIA CHINENSIS SEED OIL

Key differences

CAMELLIA SINENSIS SEED OILCARTHAMUS TINCTORIUS SEED OILPASSIFLORA EDULIS SEED OIL +2 more
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Similarity breakdown
Overall formula39%
Active ingredients64%
All ingredients38%
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KALAHARI Brightening-C Eye Serum
Lilfox
KALAHARI Brightening-C Eye Serum
38%
Low match
High irritancy

Why it matches

OPUNTIA FICUS-INDICA SEED OILHELIANTHUS ANNUUS SEED OILSQUALANE +1 more

Key differences

TETRAHEXYLDECYL ASCORBATECENTELLA ASIATICA EXTRACTPASSIFLORA EDULIS SEED OIL +4 more
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Similarity breakdown
Overall formula38%
Hero ingredients100%
Active ingredients86%
All ingredients50%
View full product details
Illumine Restorative Oil Serum
Supernal
Illumine Restorative Oil Serum
38%
Low match
$128.00
Medium irritancy

Why it matches

HELIANTHUS ANNUUS SEED OILRIBES NIGRUM SEED OILSQUALANE +1 more

Key differences

BAKUCHIOLMAURITIA FLEXUOSA FRUIT OILRUBUS IDAEUS SEED OIL +1 more
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Similarity breakdown
Overall formula38%
Active ingredients86%
All ingredients50%
View full product details
Wrinkle Rescue Retinol Alternative
Essano
Wrinkle Rescue Retinol Alternative
37%
Low match
$29.99
Low irritancy

Why it matches

HELIANTHUS ANNUUS SEED OILSIMMONDSIA CHINENSIS SEED OILSQUALANE

Key differences

BAKUCHIOLCAPRYLIC/CAPRIC TRIGLYCERIDEROSA CANINA FRUIT OIL +1 more
View details
Similarity breakdown
Overall formula37%
Active ingredients64%
All ingredients38%
View full product details
Dream Booster Bakuchiol Better Aging Serum
Beekman 1802
Dream Booster Bakuchiol Better Aging Serum
34%
Low match
$28.00
Medium irritancy

Why it matches

HELIANTHUS ANNUUS SEED OILSIMMONDSIA CHINENSIS SEED OILSQUALANE

Key differences

BAKUCHIOLCORALLINA OFFICINALIS EXTRACTMELIA AZADIRACHTA LEAF EXTRACT
View details
Similarity breakdown
Overall formula34%
Active ingredients64%
All ingredients38%
View full product details

About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.