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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Infused with 4X Marine Complex (Agar, Coral, Chlorella, and Seaweed) and Corn mint oil, once applied this special formulated serum will absorb deeply into the skins surface to cool, hydrate and smooth out fine lines."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: adenosine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Moisture Boost Cooling Marine Concentrate Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: cyclomethicone, erythritol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cyclomethicone, vinyl dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps dissolve other ingredients in a formulation
5.7% - 6.9%
A preservative
2% - 2.5%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
3.1% - 3.8%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
2.4% - 2.9%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
2% - 2.4%
A sugar that attracts water to the upper layer of the skin
1.6% - 2%
Helps to improve the product consistency
1.4% - 1.7%
A type of silicone that helps to create a nice product texture and soften the upper layer of the skin
1.2% - 1.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.95% - 1.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.75% - 1.1%
Helps soften the upper layer of the skin
0.65% - 0.95%
A type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer
0.6% - 0.9%
Helps water and oil mix together
0.55% - 0.85%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 0.8%
An emollient that helps soften the skin
0.55% - 0.85%
An emollient that helps soften the skin and creates a thicker product texture
0.5% - 0.8%
Used to soften the upper layer of the skin and create a thicker product consistency
0.5% - 0.75%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.45% - 0.65%
Helps adjust pH in products
0.35% - 0.65%
Helps oil and water mix together
0.4% - 0.6%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.45% - 0.65%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.45% - 0.65%
Helps oil and water mix together
0.3% - 0.6%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.3% - 0.6%
Used to create a thicker product consistency
0.3% - 0.6%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.3% - 0.55%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.3% - 0.55%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.35% - 0.6%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.3% - 0.55%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.3% - 0.55%
0.3% - 0.55%
A plant extract that might be helpful to neutralize free radicals in skin
0.3% - 0.55%
Help soften the upper layer of the skin
0.35% - 0.6%
A plant extract that might have some anti-oxidant effect helping neutralize free radicals in skin
0.3% - 0.55%
A plant extract that might have some anti-oxidant effect
0.35% - 0.6%
Eggplant fruit extract. Might have some anti-oxidant effect
0.3% - 0.55%
A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals
0.3% - 0.55%
Helps to attract water to the upper layer of the skin
0.3% - 0.5%
0.3% - 0.5%
Used as a fragrance and can be irritating
0.25% - 0.5%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.25% - 0.45%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.2% - 0.4%
0.2% - 0.4%
0.2% - 0.35%
A seaweed extract that helps attract water to the upper layer of the skin and might have an anti-oxidant effect
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
Used to increase effectiveness of preservatives
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.15% - 0.25%
A preservative
0.1% - 0.15%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources