The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract, caprylyl glycol.

algae extract 1.2% - 1.8%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: HIGH

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

glycerin 2.2% - 3.3%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

saccharomyces lysate extract 0.2% - 0.75%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin. Can have some anti-inflammatory effect

Anti-aging

What does the product description say?

Fine lines and wrinkles If you want to know more.

Source: Sephora

Effective ingredients missing or their concentration is too low.

algae extract 1.2% - 1.8%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: LOW

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

laminaria saccharina extract 0.4% - 0.9%

Irritation risk: Comedogenicity: High

Concentration: Insufficient!

A seaweed extract that contains sugars and can be helpful in attracting water to the upper layers of the skin if used in high enough concentrations

aloe barbadensis leaf juice 1.5% - 2.2%

Irritation risk:

Concentration: Insufficient!

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

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Ingredients & concentrations

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Key Actives

silybum marianum extract 0.45% - 1.05%

Irritation risk:

Works for: Anti-inflammatory, Anti-oxidation, Moisturizing

Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone

kaolin 5.2% - 7.9%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Potential irritants

panax ginseng root extract 0.55% - 1.25%

Irritation risk:

Works for: Anti-inflammatory, Anti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

silybum marianum extract 0.45% - 1.05%

Irritation risk:

Works for: Anti-inflammatory, Anti-oxidation, Moisturizing

Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone

Comodogenic ingredients

hypnea musciformis extract 1.3% - 2%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Might help to attract water to the upper layer of the skin

algae extract 1.2% - 1.8%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

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water 40% - 60%

Irritation risk:

Plain old water

kaolin 5.2% - 7.9%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 3.8% - 5.8%

Irritation risk:

Works for: Anti-blemish

Helps stabilize the product formulation

Ingredient list view

Water, Kaolin, Bentonite, Butylene glycol, Glycerin, Charcoal powder, Aloe barbadensis leaf juice, Hypnea musciformis extract, Algae extract, Sodium hyaluronate, Panax ginseng root extract, Silybum marianum extract, Laminaria saccharina extract, Polygonum cuspidatum root extract, Chamomilla recutita flower extract, Saccharomyces lysate extract, Zingiber officinale root extract, Hexylene glycol, Caprylyl glycol, Parfum, Limonene, Phenoxyethanol, Zinc oxide, Ci 77947, Iron oxides

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Price
WIMJ similarity score		43%	41%	41%	40%	40%	40%	40%	39%	39%	39%
Key ingredients	algae extract glycerin +5 more	Common: glycerin kaolin +2 more Other: urea panthenol +4 more	Common: glycerin sodium hyaluronate +1 more Other: panthenol allantoin +6 more	Common: glycerin algae extract +1 more Other: urea panthenol +5 more	Common: glycerin saccharomyces lysate extract +2 more Other: tetraacetylphytosphingosine acetyl hexapeptide-8 +24 more	Common: glycerin saccharomyces lysate extract +2 more Other: phytosphingosine linoleic acid +25 more	Common: algae extract glycerin +1 more Other: beta-glucan chitosan +5 more	Common: algae extract glycerin +1 more Other:	Common: glycerin algae extract +1 more Other: salicylic acid carnosine +5 more	Common: algae extract glycerin +2 more Other: acetyl dipeptide-1 cetyl ester artemia extract +7 more	Common: glycerin kaolin +1 more Other: allantoin argania spinosa kernel oil +5 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	limonene Has skin benefit? parfum Has skin benefit? +8 more	actinidia chinensis fruit extract Has skin benefit? rosmarinus officinalis extract Has skin benefit? +7 more	parfum Has skin benefit? phenethyl alcohol Has skin benefit? +15 more	chamomilla recutita flower oil Has skin benefit? chamomilla recutita extract Has skin benefit? +8 more	benzyl benzoate Has skin benefit? benzyl salicylate Has skin benefit? +44 more	rosmarinus officinalis leaf extract Has skin benefit? morus bombycis root extract Has skin benefit? +21 more	parfum Has skin benefit? raspberry ketone Has skin benefit? +11 more	tetrasodium edta Has skin benefit? potassium hydroxide Has skin benefit? +2 more	parfum Has skin benefit? salicylic acid Has skin benefit? +10 more	chamomilla recutita extract Has skin benefit? anthemis nobilis flower oil Has skin benefit? +8 more	ci 16035 Has skin benefit? parfum Has skin benefit? +10 more
All ingredients	water Has skin benefit? kaolin Has skin benefit? +23 more	water Has skin benefit? magnesium aluminum silicate Has skin benefit? +28 more	water Has skin benefit? glycerin Has skin benefit? +43 more	water Has skin benefit? butylene glycol Has skin benefit? +23 more	water Has skin benefit? water Has skin benefit? +97 more	water Has skin benefit? methyl trimethicone Has skin benefit? +80 more	water Has skin benefit? butylene glycol Has skin benefit? +36 more	water Has skin benefit? butylene glycol Has skin benefit? +9 more	water Has skin benefit? glycerin Has skin benefit? +42 more	water Has skin benefit? methyl gluceth-20 Has skin benefit? +43 more	water Has skin benefit? isopropyl palmitate Has skin benefit? +27 more

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Tom Ford Intensive Purifying Mud Mask

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Moisturizing

What does the product description say?

Anti-aging

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