
“In addition, the serum-textured formulation also helps improve the feel of skin texture across the face, chest and legs, while hydrating and strengthening the skin barrier, and promoting smoother skin.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Niacinamide 5% Face and Body Emulsion is a multi-functional formula that helps fade the look of dark spots on the face and body, for a more even-looking skin tone.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

1 of 2 community members would buy it again.
Very basic. Not much of a moisturizer, almost like a serum. Plain. But maybe that's a good thing? But you can get your niacinamide included in other formulas, no need for an extra step.
Hasn't broken me out. Dries down a little slower than other more liquid-y serums but still quick and feels okay. Doesn't have a great smell but nothing concerning. I use it under my sunscreen and it doesn't make it pill. Good so far!
Filter by role to see what each ingredient is doing.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolHelps soften the upper layer of the skin
More about Ethylhexyl olivateHelps oil and water mix together
More about Polyglyceryl-4 oleateUsed to create a thicker product consistency
More about Sodium acrylates copolymerHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidUsed to improve stability of the formulation
More about Trisodium ethylenediamine disuccinatePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolWater, Ethyl macadamiate, Niacinamide, Propanediol, Glycerin, Sphingomonas ferment extract, Pentylene glycol, Ethylhexyl olivate, Polyglyceryl-4 oleate, Sodium acrylates copolymer, Isoceteth-20, Sodium citrate, Citric acid, Malic acid, Trisodium ethylenediamine disuccinate, Tocopherol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| The OrdinaryNiacinamide 5% Face and Body EmulsionYOUR PRODUCT | FacileBrighten 5% Niacinamide Serum for Dark Spots & Uneven Texture | CeraVeHydrating Hyaluronic Acid Water Gel Face Moisturizer | UNPAHalo Celtening Ampoule | |
|---|---|---|---|---|
| Match | — | 89% | 88% | 88% |
| Price | $14.00 | $38.00+$24.00 | $21.99+$7.99 | $16.59+$2.59 |
| Shared key ingredients | — | 3 of 3 | 2 of 3 | 2 of 3 |
| Key difference | — | Azelaic Acid | Ceramide Np | Adenosine |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: IVY AïA Hydra Boost Water GelSkincall Daily Triple Serum
"The Ordinary - Niacinamide 5% Face and Body Emulsion" is effective for: Moisturizing, Anti-aging, Evens skin tone and Anti-blemish
According to Cruelty-Free Kitty "The Ordinary" is cruelty free, but its parent company is not.
The product retails for 14.00$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
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