The Ordinary Natural Moisturizing Factors + HA

An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking

Helps to attract water to the upper layer of the skin and can help restore the skin barrier function

An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function

Naturally present in skin and helps to attract water to its upper layer

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

Naturally present in skin and helps to attract water to its upper layer

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

A sugar that attracts water to the upper layer of the skin

Helps soften the upper layer of the skin

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin

An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

Helps attract water to the upper layer of the skin

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function

Helps soften the upper layer of the skin

An emollient that is naturally present in skin and helps soften it

Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness

Used to preserve products, dissolve other ingredients and create a nice product texture

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Helps oil and water mix together and works as an emollient

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin