The Ordinary Natural Moisturizing Factors + HA

The Ordinary Natural Moisturizing Factors + HA

Efficacy100/100IrritancyMedium·85% recommend (13 reviews)

Works for

Moisturizing
Linoleic acid, Urea + 28 more
Works well
What the product description says
“Natural Moisturizing Factors + HA is an effective moisturizer designed to mimic the composition of your skin’s natural hydration system.”
Source: The Ordinary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: linoleic acid, urea

Linoleic acidHero· EmollientEffect: HighAn excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores~0.35–0.6%
UreaHero· HumectantEffect: HighNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations~0.2–0.4%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~5.8–7.1%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~4–4.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2–2.5%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~1.6–2%
ArginineKey active· Humectant, OcclusiveEffect: HighAn amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin~1.4–1.7%
Aspartic acidKey active· HumectantEffect: HighAn amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles~1.1–1.4%
GlycineKey active· HumectantEffect: HighHelps to attract water to the upper layer of the skin and can help restore the skin barrier function~0.8–1.2%
AlanineKey active· HumectantEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking~0.6–0.95%
SerineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.5–0.75%
IsoleucineKey activeEffect: HighAn amino acid that can help attract water to the upper layer of the skin and support skin's barrier function~0.4–0.65%
ProlineKey activeEffect: Medium~0.4–0.6%
ThreonineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.35–0.65%
HistidineKey active· HumectantEffect: High~0.3–0.6%
GlucoseKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function~0.3–0.5%
TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~0.25–0.45%
FructoseKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~0.25–0.45%
PcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.2–0.4%
Sodium lactateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product~0.2–0.4%
Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.2–0.4%
TrioleinKey activeEffect: HighHelps soften the upper layer of the skin~0.2–0.35%
Phytosteryl canola glyceridesKey activeEffect: MediumHelps soften the upper layer of the skin~0.2–0.4%
Palmitic acid· EmollientEffect: LowAn emollient that is naturally present in skin and helps soften it~0.25–0.5%
Oleic acid· EmollientEffect: LowHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness~0.25–0.5%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.2–0.4%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.35–0.6%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.25–0.5%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.4%

Can it cause trouble?

Irritancy
10 flagged ingredients
Medium risk
We flagged 10 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~5.8–7.1%est.
Sodium lactateHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the productMedium~0.2–0.4%est.
Oleic acidHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin drynessMedium~0.25–0.5%est.
Isoceteth-20Helps water and oil mix togetherMedium~0.2–0.4%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.25–0.4%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.35%est.
Trisodium ethylenediamine disuccinateUsed to improve stability of the formulationMedium~0.15–0.3%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.2–0.4%est.
TriethanolamineUsed to adjust pH of the product and can help improve the product's smellMedium~0.15–0.3%est.
ChlorphenesinA preservativeMedium~0.1–0.2%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
85%·yes

11 of 13 community members would buy it again.

85% would15% wouldn't
  • leahdalton· Jul 2024Recommends

    Has real good result with this. It helps with expression lines. Leaves a soft and non greasy texture on skin. Absorb real quickly and has no unpleasant smell

  • Niccilu· Apr 2024Recommends

    This product helps my skin keep moisturised. It feel natural and light and is easily absorbed. It instantly makes my skin feel soft and takes away any dryness immediately. It doesn't irritate or interact with any of my other products. I suffer with rosacea and sometimes my skin gets dry and sore and this gives me instant relief. I totally recommend it especially as it's great value for money and NOT overpriced.

  • 76Nat· Dec 2023Recommends

    I like this product, it’s a very good moisturizer and not greasy. Can be reinforced with oils or serums.

What reviewers noticed
Marker shows the average response

Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Caprylic/capric triglyceride~5.8–7.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Cetyl alcohol~4–4.9%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Propanediol~3.1–3.8%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Stearyl alcohol~2.4–2.9%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Glycerin~2–2.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Sodium hyaluronate~1.6–2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Arginine~1.4–1.7%
Key active
Irritation risk
Low
Works for
Moisturizing

An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin

More about Arginine
Aspartic acid~1.1–1.4%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-aging

An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles

More about Aspartic acid
Glycine~0.8–1.2%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to attract water to the upper layer of the skin and can help restore the skin barrier function

More about Glycine
Alanine~0.6–0.95%
Key active
Irritation risk
Low
Works for
MoisturizingEvens skin tone

An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking

More about Alanine
Serine~0.5–0.75%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Serine
Valine~0.45–0.7%
Formula
Irritation risk
Low
More about Valine
Isoleucine~0.4–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function

More about Isoleucine
Proline~0.4–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing
More about Proline
Threonine~0.35–0.65%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Threonine
Histidine~0.3–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing
More about Histidine
Phenylalanine~0.3–0.55%
Formula
Irritation risk
Low
More about Phenylalanine
Glucose~0.3–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function

More about Glucose
Maltose~0.25–0.45%
Formula
Irritation risk
Low
More about Maltose
Fructose~0.25–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Fructose
Trehalose~0.25–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose
Sodium pca~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca
Pca~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Pca
Sodium lactate~0.2–0.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

More about Sodium lactate
Urea~0.2–0.4%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingExfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

More about Urea
Allantoin~0.2–0.4%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingReduces rednessAnti-blemishReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Linoleic acid~0.35–0.6%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingCleansingAnti-blemish

An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores

More about Linoleic acid
Oleic acid~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
CleansingAnti-inflammatoryMoisturizing

Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness

More about Oleic acid
Phytosteryl canola glycerides~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Phytosteryl canola glycerides
Palmitic acid~0.25–0.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid
Stearic acid~0.35–0.6%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Lecithin~0.25–0.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Triolein~0.2–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Triolein
Tocopherol~0.2–0.4%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Carbomer~0.2–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Isoceteth-20~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Isoceteth-20
Polysorbate 60~0.25–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Sodium chloride~0.25–0.45%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Citric acid~0.2–0.35%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Trisodium ethylenediamine disuccinate~0.15–0.3%
Irritant · medium
Irritation risk
Medium

Used to improve stability of the formulation

More about Trisodium ethylenediamine disuccinate
Pentylene glycol~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Triethanolamine~0.15–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to adjust pH of the product and can help improve the product's smell

More about Triethanolamine
Sodium hydroxide~0.15–0.25%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Phenoxyethanol~0.15–0.25%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Chlorphenesin~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Chlorphenesin
Ingredient list view

Water, Caprylic/capric triglyceride, Cetyl alcohol, Propanediol, Stearyl alcohol, Glycerin, Sodium hyaluronate, Arginine, Aspartic acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium pca, Pca, Sodium lactate, Urea, Allantoin, Linoleic acid, Oleic acid, Phytosteryl canola glycerides, Palmitic acid, Stearic acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium chloride, Citric acid, Trisodium ethylenediamine disuccinate, Pentylene glycol, Triethanolamine, Sodium hydroxide, Phenoxyethanol, Chlorphenesin

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The Ordinary100 ml
$6.70
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Amazon USPrice as of 11/5 15:34 GMT
$6.70
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Sephora
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Sephora1 oz
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
The OrdinaryNatural Moisturizing Factors + HAYOUR PRODUCTUltraceuticalsLIMITED EDITION SIZE Ultra Hydrating LotionNu FormulaPro White Essence LotionSkinMedicaHA5 Hydra Collagen Replenish and Restore Hydrator
Match—49%48%47%
Price$6.70——$192.00+$185.30
Shared key ingredients—7 of 2113 of 218 of 21
Key difference—Ceramide 3NiacinamideGlyceryl Glucoside
Irritancy Medium Medium Medium Medium
Drying alcohol————
View product Shop Shop Shop

More alternatives: Medik8 Total dailyDieux Instant Angel Lipid-Rich Barrier Repair Cream with Ceramides

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Product summary

Based on the ingredients included, "The Ordinary - Natural Moisturizing Factors + HA" works well for moisturizing the skin. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (urea, alanine, arginine, aspartic acid and fructose) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (arginine, caprylic/capric triglyceride, cetyl alcohol, oleic acid and palmitic acid) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: vitamin e, stearic acid, lecithin and allantoin

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

What our users say

Based on 7 reviews 71% recommend this product
  • When it comes to comedogenicity, the majority of the reviewers (0.86 %) find that it does not clog pores.
Our users describe the finish of this product as dewy - matt, They find the product's texture to be light - heavy and In terms of the smell, our users report that no smell.

About the brand

According to Cruelty-Free Kitty "The Ordinary" is cruelty free, but its parent company is not.

Price

The product retails from 5.00£ up to 39.00£ in the United Kingdom, from 5.80$ up to 18.00$ in the United States, from 8.00CA$ up to 34.98CA$ in Canada, from 9.80A$ up to 38.70A$ in Australia and for 49.00HK$ in Hong Kong.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 22 studies and safety reviews.

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The Ordinary Natural Moisturizing Factors + HA
The OrdinaryNatural Moisturizing Factors + HA

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.