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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Lightweight and fast-absorbing, the jumbo-sized serum lends brightening properties thanks to 2% alpha arbutin that works to reduce the production of melanin."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: alpha-arbutin

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"CERAMIGHTY AF EYE BALM Formulated with strengthening ceramides and omega-rich plant oils, Drunk Elephant's latest eye treatment delivers long-lasting moisture and elasticity."
WIMJ summary for moisturizing

Does not contain good ingredients to help with moisturization.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Might help reduce hyperpigmentation when used regularly over a long period of time. Is more effective than beta-arbutin
7.4% - 11.2%
3.8% - 5.8%
Attracts water into the upper layer of the skin
2.7% - 4.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.9% - 2.9%
Helps oil and water mix together
1.5% - 2.2%
Helps oil and water mix together
1% - 1.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.55% - 1.35%
Used to improve stability of the formulation
0.15% - 0.7%
Helps to improve the product consistency
0.1% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
A preservative
0.05% - 0.15%

Similar products & dupes

The Ordinary - Alpha Arbutin 2% + HA
Peace Out - Dark Spots Serum
Urban Skin Rx - HydraFirm + Brightening Serum
Skinbetter Science - Even Tone Correcting Serum Face
Medik8 - Calmwise Serum
The INKEY List CA - Lactic Acid Exfoliant
PharmaClinix - Lightenex Gold Serum
Bea Skincare - Brightening Serum
Regimen Lab - Level Serum
Nuture - Facial Treatment Serum
ASDM Beverly Hills - Vitamin C Gel Serum -10% Vitamin C and 1% Alpha Arbutin
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources