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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Natural AHA that helps promote surface exfoliation Squalane."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"Rich in vitamins A & E to help moisturize, regenerate and condition skin Citric acid."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A self-tanning agent
5.8% - 7.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.9% - 3.5%
Helps oil and water mix togehter and creates a nice product texture
2.5% - 3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2% - 2.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.7% - 2.1%
An aromatic blend of unspecified and possibly irritating ingredients
1.4% - 1.7%
A good emollient helping to soften the skin. Might have some anti-oxidant properties. Adds a fragrance to the product
1.2% - 1.5%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.95% - 1.15%
Used to create a thicker product consistency and stabilize formulations
0.75% - 1.1%
Helps preserve products and creates a nice product texture
0.6% - 0.9%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.5% - 0.75%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.55% - 0.85%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 0.65%
Helps oil and water mix together. Has some emollient properties
0.5% - 0.75%
A preservative
0.3% - 0.6%
Used to create a thicker product consistency
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.6%
A preservative
0.1% - 0.2%
Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
0.3% - 0.5%
An emollient that helps soften the skin
0.3% - 0.5%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.25% - 0.45%
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
Used to absorb oil and can temporarily mattify skin
0.35% - 0.6%
A fragrance. Can be irritating
0.15% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.2%
A red dye
0.1% - 0.2%
A yellow dye
0.1% - 0.15%
A colorant (dye)
0.05% - 0.1%

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