PRODUCT REVIEW

Superdrug Simply Pure Hydrating Light Moisturiser

Works for:

based on ingredients and %

Moisturizing
Anti-aging

Can it cause trouble?

Key actives

Allantoin 0.4% - 0.95%Dimethicone 2.1% - 3.2%

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Simple - X Kindness Hydrating Light Facial Moisturiser

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Product summary

"Superdrug - Simply Pure Hydrating Light Moisturiser" is a well-rounded moisturizing product. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Urea, glycerin and sodium lactate in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (caprylic/capric triglyceride, dimethicone, cetearyl alcohol, polyglyceryl-6 stearate and pentylene glycol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: lactic acid and allantoin

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Superdrug" is cruelty free and so is its parent company.

What can the product work for?

Moisturizing

What does the product description say?

Simply Pure Hydrating Light Moisturiser

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

caprylic/capric triglyceride 2.8% - 4.2%

Irritation risk:

Concentration: Effectiveness: HIGH

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

dimethicone 2.1% - 3.2%

Irritation risk:

Concentration: Effectiveness: HIGH

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

glycerin 1.5% - 2.2%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

serine 0.1% - 0.4%

Irritation risk:

Concentration: Effectiveness: MEDIUM

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

lactic acid 0.15% - 0.5%

Irritation risk:

Concentration: Insufficient!

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

Honesty check

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Can it cause trouble?

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Ingredients & concentrations

All ingredients

Key Actives

allantoin 0.4% - 0.95%

Irritation risk:

Works for: Anti-inflammatory, Moisturizing, Reduces irritation, Reduces redness, Anti-blemish, Exfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

dimethicone 2.1% - 3.2%

Irritation risk:

Works for: Moisturizing, Mattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

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Potential irritants

caprylic/capric triglyceride 2.8% - 4.2%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

polysorbate 60 1% - 1.5%

Irritation risk:

Works for: Cleansing

Helps oil and water mix together

Comodogenic ingredients

cetearyl alcohol 1.7% - 2.6%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

propanediol 4.7% - 7.1%

Irritation risk:

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

polyglyceryl-6 stearate 3.6% - 5.4%

Irritation risk:

Works for: Moisturizing

Helps soften the upper layer of the skin

Ingredient list view

Water, Propanediol, Polyglyceryl-6 stearate, Caprylic/capric triglyceride, Dimethicone, Cetearyl alcohol, Glycerin, Phenoxyethanol, Polysorbate 60, Carbomer, Polyglyceryl-6 behenate, Allantoin, Pentylene glycol, Ethylhexylglycerin, Xanthan gum, Sodium hydroxide, Lactic acid, Serine, Sodium lactate, Sorbitol, Urea, Disodium edta, Sodium chloride

	Superdrug - Simply Pure Hydrating Light Moisturiser	Simple - X Kindness Hydrating Light Facial Moisturiser	UltraLuxe - Hydrasoft Cream - Anti-Aging	Maruderm - Hyaluronic Acid Moisturizer Face & Body Cream	The Grey Men - COMFORT+ FACE CREAM	Eucerin - Advanced Repair Foot Cream	Dermalex - Repair & Restore	Cetaphil - Restoring Water Gel	Elizabeth Grant - Caviar Cellular Recharge Super Night Cream	Altruist - Moisturising Fluid 0.5% Hyaluronic Acid	endota spa - Blue Light Defence Hydro Cream
Price
WIMJ similarity score		56%	55%	55%	55%	54%	54%	54%	53%	53%	52%
Key ingredients	urea caprylic/capric triglyceride +5 more	Common: urea dimethicone +3 more Other: niacinamide paraffinum liquidum +4 more	Common: urea caprylic/capric triglyceride +5 more Other: lactic acid ethylhexyl methoxycinnamate +2 more	Common: urea dimethicone +4 more Other: niacinamide panthenol +6 more	Common: urea glycerin +3 more Other: niacinamide saccharomyces/copper ferment +9 more	Common: urea dimethicone +3 more Other: lactic acid ceramide np +7 more	Common: urea caprylic/capric triglyceride +3 more Other: glyceryl acrylate/acrylic acid copolymer	Common: urea serine +3 more Other: niacinamide anhydroxylitol +8 more	Common: urea dimethicone +5 more Other: gluconolactone palmitoyl tetrapeptide-7 +15 more	Common: urea dimethicone +2 more Other: panthenol cetyl dimethicone +2 more	Common: urea caprylic/capric triglyceride +5 more Other: panthenol fructose +6 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM
Potential Irritants	disodium edta Has skin benefit? sodium lactate Has skin benefit? +6 more	sodium lactate Has skin benefit? lactic acid Has skin benefit? +7 more	ethylhexyl methoxycinnamate Has skin benefit? lactic acid Has skin benefit? +6 more	lactic acid Has skin benefit? sodium lactate Has skin benefit? +4 more	leuconostoc/radish root ferment filtrate Has skin benefit? lactic acid Has skin benefit? +6 more	sodium cetearyl sulfate Has skin benefit? lactic acid Has skin benefit? +3 more	propylene glycol Has skin benefit? citric acid Has skin benefit? +6 more	pullulan Has skin benefit? citric acid Has skin benefit? +6 more	parfum Has skin benefit? propylene glycol Has skin benefit? +24 more	propylene glycol Has skin benefit? silver chloride Has skin benefit? +4 more	triacetin Has skin benefit? phytic acid Has skin benefit? +15 more
All ingredients	water Has skin benefit? propanediol Has skin benefit? +21 more	water Has skin benefit? glycerin Has skin benefit? +26 more	water Has skin benefit? ethylhexyl methoxycinnamate Has skin benefit? +25 more	water Has skin benefit? glycerin Has skin benefit? +24 more	water Has skin benefit? glycerin Has skin benefit? +25 more	water Has skin benefit? urea Has skin benefit? +25 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +17 more	water Has skin benefit? glycerin Has skin benefit? +32 more	water Has skin benefit? glycerin Has skin benefit? +64 more	water Has skin benefit? dimethicone Has skin benefit? +21 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +45 more

PRODUCT REVIEW

Superdrug Simply Pure Hydrating Light Moisturiser

Works for:

Can it cause trouble?

Key actives

Cheaper alternatives

Product summary

Irritation risk

About the brand

What can the product work for?

Works for

Moisturizing

What does the product description say?

Anti-aging

Honesty check

How honest is this product?

Buy now

Can it cause trouble?

Potential irritants

Comodogenic ingredients

User reviews (0)

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Ingredients & concentrations

All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

Sources