What's In My Jar

Superdrug - Simply Pure Hydrating Light Moisturiser

Superdrug Simply Pure Hydrating Light Moisturiser

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Works for:

based on ingredients and %

Moisturizing
Anti-aging

Can it cause trouble?

Irritation risk: low
Comedogenic risk ingredients: 1

Key actives

Allantoin0.4% - 0.95%Dimethicone2.1% - 3.2%Serine0.1% - 0.4%

See all ingredients

Appears in 2 routines

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Product Summary

"Superdrug - Simply Pure Hydrating Light Moisturiser" is a well-rounded moisturizing product. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Urea, glycerin and sodium lactate in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (caprylic/capric triglyceride, dimethicone, cetearyl alcohol, polyglyceryl-6 stearate and pentylene glycol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: lactic acid and allantoin

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Superdrug" is cruelty free and so is its parent company.

Works for

Moisturizing
Anti-aging

Moisturizing

What does the product description say?

Simply Pure Hydrating Light Moisturiser

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Caprylic/capric triglyceride2.8% - 4.2%

Irritation risk:Concentration:Effectiveness:HIGH

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

Dimethicone2.1% - 3.2%

Irritation risk:Concentration:Effectiveness:HIGH

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

Glycerin1.5% - 2.2%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Serine0.1% - 0.4%

Irritation risk:Concentration:Effectiveness:HIGH

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

Sodium lactate0.1% - 0.3%

Irritation risk:Concentration:Effectiveness:HIGH

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

Urea0.05% - 0.2%

Irritation risk:Concentration:Effectiveness:HIGH

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

Cetearyl alcohol1.7% - 2.6%

Irritation risk:Comedogenicity:MediumConcentration:Effectiveness:MEDIUM

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

Polyglyceryl-6 stearate3.6% - 5.4%

Irritation risk:Concentration:Effectiveness:MEDIUM

Helps soften the upper layer of the skin

Pentylene glycol0.45% - 1.05%

Irritation risk:Concentration:Effectiveness:LOW

Used to preserve products, dissolve other ingredients and create a nice product texture

Lactic acid0.15% - 0.5%

Irritation risk:Concentration:Insufficient!

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

Allantoin0.4% - 0.95%

Irritation risk:Concentration:Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

Sorbitol0.05% - 0.25%

Irritation risk:Concentration:Insufficient!

Helps attract water to the upper layer of the skin and improves the product texture

Anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Serine0.1% - 0.4%

Irritation risk:Concentration:Effectiveness:MEDIUM

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

Lactic acid0.15% - 0.5%

Irritation risk:Concentration:Insufficient!

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)