Based on the ingredient list, "Superdrug - ME+ Niacinamide Moisturiser" can work well for skin moisturization. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Panthenol, glycerin, sodium hyaluronate and caprylyl glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Squalane and caprylyl glycol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

We love that this moisturizer contains a good concentration of niacinamide 5.00% - 7.50%. Niacinamide is a perfect active in a moistruizer because it helps calm down inflamation in skin and support the skin barrier. More than that, it is helpful for most common skin concerns: it helps regulat oil production, help reduce acne and clogged pores, improve skin tone and prevent pigmentation marks. It also helps fight photodamage.
An effective concentration of Panthenol (pro-vitamin B5) - about 2.70% - 4.00%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Superdrug" is cruelty free and so is its parent company.

Anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Niacinamide5% - 7.5%

Irritation risk:Concentration:Effectiveness:HIGH

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

Anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

Niacinamide5% - 7.5%

Irritation risk:Concentration:Effectiveness:HIGH

Evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Niacinamide5% - 7.5%

Irritation risk:Concentration:Effectiveness:HIGH

Moisturizing

What does the product description say?

ME+ Niacinamide Moisturiser

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Panthenol2.7% - 4%

Irritation risk:Concentration:Effectiveness:HIGH

Helps attract water to the upper layer of the skin and can help improve skin barrier function

Sodium hyaluronate0.1% - 0.5%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

Squalane3.8% - 5.7%

Irritation risk:Concentration:Effectiveness:HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Niacinamide5% - 7.5%

Irritation risk:Concentration:Effectiveness:HIGH

Glycerin2.1% - 3.2%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Caprylyl glycol0.1% - 0.5%

Irritation risk:Concentration:Effectiveness:LOW

Helps preserve products and creates a nice product texture

Lecithin0.5% - 1.2%

Irritation risk:Concentration:Insufficient!

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

Key Actives

Niacinamide5% - 7.5%

Irritation risk:

Works for:Evens skin tone, Anti-blemish, Anti-aging, Moisturizing, Reduces irritation, Anti-inflammatory, Reduces redness, Antibacterial

Panthenol2.7% - 4%

Irritation risk:

Works for:Moisturizing, Reduces redness, Reduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

Squalane3.8% - 5.7%

Irritation risk:

Works for:Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Glycerin2.1% - 3.2%

Irritation risk:

Works for:Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Sodium hyaluronate0.1% - 0.5%

Irritation risk:

Works for:Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

Potential irritants

Isoamyl laurate1.7% - 2.5%

Irritation risk:

Helps stabilize emulsions and create a nice product texture

Sodium acrylates copolymer1% - 1.5%

Irritation risk:

Used to create a thicker product consistency

Tocopheryl acetate0.2% - 0.7%

Irritation risk:

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

Caprylyl glycol0.1% - 0.5%

Irritation risk:

Helps preserve products and creates a nice product texture

Citric acid0.05% - 0.1%

Irritation risk:

Can work as an exfoliant but is typically used to adjust the product pH

Comedogenic ingredients

We couldn't find any comedogenic ingredients in this product

All ingredients

Water40% - 60%

Irritation risk:

Plain old water

Niacinamide5% - 7.5%

Irritation risk:

Squalane3.8% - 5.7%

Irritation risk:

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Panthenol2.7% - 4%

Irritation risk:

Helps attract water to the upper layer of the skin and can help improve skin barrier function

Glycerin2.1% - 3.2%

Irritation risk:

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Isoamyl laurate1.7% - 2.5%

Irritation risk:

Helps stabilize emulsions and create a nice product texture

Propanediol1.2% - 1.8%

Irritation risk:

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

Sodium acrylates copolymer1% - 1.5%

Irritation risk:

Used to create a thicker product consistency

Phenoxyethanol0.5% - 1%

Irritation risk:

A preservative. It helps prevent bacterial growth in cosmetic products

Lecithin0.5% - 1.2%

Irritation risk:

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

Carbomer0.4% - 0.9%

Irritation risk:

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

Tocopheryl acetate0.2% - 0.7%

Irritation risk:

Sodium hyaluronate0.1% - 0.5%

Irritation risk:

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

Caprylyl glycol0.1% - 0.5%

Irritation risk:

Helps preserve products and creates a nice product texture

Sodium hydroxide0.05% - 0.2%

Irritation risk:

Used to adjust the product's pH

Citric acid0.05% - 0.1%

Irritation risk:

Can work as an exfoliant but is typically used to adjust the product pH

Ingredient list view

Water, Niacinamide, Squalane, Panthenol, Glycerin, Isoamyl laurate, Propanediol, Sodium acrylates copolymer, Phenoxyethanol, Lecithin, Carbomer, Tocopheryl acetate, Sodium hyaluronate, Caprylyl glycol, Sodium hydroxide, Citric acid

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Superdrug ME+ Niacinamide Moisturiser

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Can it cause trouble?

Key actives

Product Summary

Ingredient callouts

Irritation risk

About the brand

What can the product work for?

Works for

Anti-aging

Anti-blemish

Evens skin tone

Moisturizing

What does the product description say?

Honesty Check

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Can it cause trouble?

Potential irritants

Comedogenic ingredients

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