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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Key Benefits Phytosterols complex minimises skin sensitivitySaccharide isomerate extract reduces the visibility of poresComes with antioxidant and anti-ageing supportImproves the appearance of hyper pigmentationReduces signs of ageing and dullness UK200019208"
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains glycolic acid, tetrahexyldecyl ascorbate.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This concentrated, fast absorbing and rapid flash brightening serum works to seamlessly minimise the appearance of hyper pigmentation."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glycolic acid, tetrahexyldecyl ascorbate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"dullness, sensitivity, wrinkles, dehydration, uneven tone and premature fine lines."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharide isomerate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (tetrahexyldecyl ascorbate) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 91/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
7.9% - 9.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
4.4% - 5.3%
Helps water and oil mix together while softening the upper layer of the skin. Can be an allergen (beeswax)
3.2% - 3.9%
Helps to soften the upper layer of the skin and create a nice product texture
2.5% - 3.1%
Helps oil and water mix together while softening the upper layer of the skin
2.2% - 2.7%
Used to create a nice product finish
2% - 2.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
1.3% - 1.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
1.2% - 1.4%
Used to create a thicker product consistency
0.95% - 1.15%
An emollient that helps soften the skin
0.75% - 1.15%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.6% - 0.95%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.55% - 0.8%
Helps preserve products and creates a nice product texture
0.55% - 0.8%
Used to stabilize product formulations
0.4% - 0.65%
Used as a fragrance. It can be irritating and cause photosensitivity
0.3% - 0.5%
A preservative
0.16% - 0.32%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.2% - 0.35%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin
0.1% - 0.2%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
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LOW
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LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources