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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The combination of moisturising shea butter, nourishing vitamin E, and a touch of shimmer will leave your skin with a gorgeous glow."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: butyrospermum parkii butter, dimethicone.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
5.9% - 8.8%
Helps soften the upper layer of the skin and create a thicker product consistency
3.8% - 5.8%
Helps oil and water mix together and works as an emollient
2.6% - 3.9%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
2% - 3.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.6%
An aromatic blend of unspecified and possibly irritating ingredients
1.3% - 1.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.2% - 1.9%
A mineral that is used to improve the texture of cosmetic products
1% - 1.5%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.9% - 1.35%
Used to adjust pH of the product and can help improve the product's smell
0.45% - 1.1%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.55% - 1.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.75%
Helps oil and water mix togehter and creates a nice product texture
0.4% - 0.9%
A preservative
0.15% - 0.7%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.15% - 0.7%
Helps oil and water mix together
0.1% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.35%
Used to create a thicker product consistency
0.05% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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Price
WIMJ similarity score
38%
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36%
36%
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36%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources