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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrating Watermelon Lip Masks"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: hydrolyzed collagen.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains adenosine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5% - 6.1%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
4% - 4.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3% - 3.7%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
2.4% - 3%
Used to stabilize product formulations and create thicker consistency
2% - 2.5%
Used to create a thicker product consistency
1.6% - 2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1% - 1.3%
A preservative
0.16% - 0.32%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.7% - 1%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.8% - 1.2%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.5% - 0.8%
Helps water and oil mix together
0.5% - 0.75%
0.45% - 0.7%
Polysaccharide derived from seaweed. Used to create a thicker product consistency and might help attract water to the upper layer of the skin
0.45% - 0.65%
0.4% - 0.65%
A mineral that is used to improve the texture of cosmetic products
0.4% - 0.6%
A red (pink) dye
0.3% - 0.6%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.3% - 0.55%
0.3% - 0.5%
0.3% - 0.5%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.25% - 0.45%
Used to stabilize product formulations
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
A plant extract that can contain an antioxidant compound
0.2% - 0.4%
Used as a fragrance. Can be irritating and cause photosensitivity
0.2% - 0.4%
0.2% - 0.4%
A plant extract that might have some anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.25% - 0.45%
Can have some moisturizing properties due to its sugar content
0.2% - 0.35%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.2% - 0.35%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
0.15% - 0.3%
Contains essential oil. Can be irritating and lead to photosensitivity
0.15% - 0.3%
A preservative
0.1% - 0.25%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.2%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.15% - 0.25%
A preservative
0.05% - 0.1%

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