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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"An exfoliating toner."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydroxyethyl urea.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cholesterol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.4% - 6.6%
A preservative
1.6% - 2.5%
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
2.7% - 4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.2%
Helps soften the upper layer of the skin
1.5% - 2.3%
1.5% - 2.2%
A preservative
1.3% - 1.9%
Stabilizes the product formulation
0.5% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.9% - 1.35%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.55% - 1.3%
Helps adjust pH in products
0.45% - 1.05%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.4% - 0.95%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.95%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.35% - 0.85%
Helps soften the upper layer of the skin
0.35% - 0.8%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.35% - 0.75%
Used as a fragrance. Can be irritating
0.15% - 0.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.15% - 0.55%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.15% - 0.55%
An emollient that is naturally found in skin
0.15% - 0.6%
0.1% - 0.35%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.1% - 0.45%
0.05% - 0.3%
0.1% - 0.35%
0.05% - 0.15%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.05% - 0.25%

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Price
WIMJ similarity score
56%
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources