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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It reduces the look of fine lines and wrinkles making skin look younger and healthier ."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - sodium ascorbyl phosphate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient sodium ascorbyl phosphate might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Baobab Skin Correction Facial Cream"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycyrrhiza glabra root extract, phenylethyl resorcinol.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps to soften the upper layer of the skin without creating a greasy texture
5.1% - 6.2%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
4.3% - 5.2%
Might help reduce hyperpigmentation in skin and help neutralize free radicals
3.2% - 3.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.4% - 3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.1% - 2.6%
Helps soften the upper layer of the skin
1.7% - 2.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.4% - 1.8%
Helps water and oil in the product mix well together and improves product texture
1.2% - 1.4%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.95% - 1.15%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.75% - 1.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.55% - 0.85%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 0.85%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.55% - 0.85%
A preservative
0.45% - 0.65%
Used to create a thicker product consistency
0.45% - 0.65%
Helps oil and water mix together
0.45% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.65%
Stabilizes the product formulation
0.3% - 0.55%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.25% - 0.5%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.25% - 0.45%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.3% - 0.55%
0.2% - 0.4%
0.2% - 0.4%
Red algae extract that helps attract water to the upper layer of the skin
0.2% - 0.4%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.35%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.2% - 0.35%
Used to absorb oil and can temporarily mattify skin
0.25% - 0.5%
Might help neutralize free radicals in skin
0.15% - 0.25%
Used to stabilize the product formulation and can help absorb oil
0.1% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.1%
Helps support skin barrier function improving skin hydration and reducing sensitivity
0.05% - 0.15%

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Price
WIMJ similarity score
80%
77%
75%
75%
73%
73%
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73%
72%
72%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources