WORKS FOR
  • Moisturizing
KEY INGREDIENTS
  • urea
  • allantoin
  • argania spinosa kernel oil
  • beeswax
  • borago officinalis seed oil
  • butyl methoxydibenzoylmethane
  • butyrospermum parkii butter
  • caprylic/capric triglyceride
  • cetyl alcohol
  • cyclopentasiloxane
  • dimethicone
  • ethylhexyl methoxycinnamate
  • glycerin
  • hydrolyzed soybean fiber
  • hydroxypropyl bispalmitamide mea
  • octocrylene
  • prunus amygdalus dulcis oil
  • sodium hyaluronate
  • sodium lactate
  • squalane
  • +17 more
PROMISES
FULFILLED
100 /100
IRRITANCY
MEDIUM
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In stock £39.99
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Price as of 11/23/2021 5:23 GMT. More info
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Formula review

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What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
4.7% - 5.8%
Helps oil and water mix together while softening the upper layer of the skin
3.8% - 4.7%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
3.1% - 3.8%
Helps oil and water mix together and works as a cleansing agent
2.4% - 3%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin
2% - 2.5%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
2.1% - 2.6%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
2% - 2.4%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
1.2% - 1.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1% - 1.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.8% - 1.15%
Helps oil and water mix together and works as an emollient
0.7% - 1.05%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.5% - 0.75%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.8%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
0.6% - 0.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.5% - 0.75%
A plant extract that might have some anti-oxidant properties. Contains an essential oil that can irritate the skin
0.4% - 0.6%
A preservative
0.4% - 0.6%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
0.3% - 0.55%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.3% - 0.6%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.35% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.3% - 0.55%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.55%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
0.5% - 0.7%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.3% - 0.6%
An emollient that softens the skin
0.3% - 0.55%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
Used to stabilize product formulations and create a nice product texture
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
0.25% - 0.5%
Used to improve product texture and help oil and water mix together
0.2% - 0.4%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.2% - 0.4%
Helps oil and water mix together
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
A preservative
0.1% - 0.15%
Stabilizes the product formulation
0.05% - 0.1%

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