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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helps calm redness caused by breakouts and irritation and guard against future breakouts."
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains sulfur.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Exfoliates to unclog pores and clear congestion."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Three natural clays absorb excess oil, sweat, and sebum while naturalsea kelp, aloe and rosemary leaf oil hydrate the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl oligopeptide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains palmitoyl oligopeptide. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-blemish
Exfoliation
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
23% - 34%
Plain old water
12% - 18%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.8% - 7.3%
Helps stabilize the product formulation
3.7% - 5.6%
A clay mineral. Can absorb oil from the surface of the skin
2.7% - 4%
1.9% - 2.8%
10%
Declared
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.6% - 2.5%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
1.6% - 2.3%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
1.2% - 1.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.85% - 1.3%
Helps oil and water mix together
0.55% - 1.3%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.55% - 1.3%
The ingredient is not recognized
TBC
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.45% - 1%
The ingredient is not recognized
TBC
Helps water and oil mix together
0.4% - 1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.95%
Helps preserve products and creates a nice product texture
0.4% - 0.95%
A preservative
0.3% - 0.75%
Helps create a more spreadable product texture
0.2% - 0.7%
An essential oil that can be very irritating. Has some anti-bacterial properties
0.15% - 0.65%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.15% - 0.65%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.45%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.1% - 0.35%
An essential oil. Can be irritating
0.05% - 0.25%
Used to create a thicker product consistency
0.05% - 0.3%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources