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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The velvety-soft formula provides a light veil of colour to even out skin tone, while plant extracts nourish the complexion and improve texture, promoting a radiant glow."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Phyto-Hydra Teint"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, hydrogenated polyisobutene.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
6.5% - 7.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
3.8% - 4.7%
Used to improve the product consistency and soften the upper layer of the skin
2.7% - 3.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.1% - 2.6%
1.8% - 2.2%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.5% - 1.9%
1.2% - 1.4%
0.95% - 1.15%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.7% - 1.05%
0.6% - 0.85%
0.5% - 0.75%
0.45% - 0.65%
A plant extract that might have some anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.5% - 0.7%
Used as a fragrance
0.45% - 0.65%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.5% - 0.75%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.4% - 0.65%
Helps oil and water mix together
0.3% - 0.6%
Helps oil and water mix together and works as an emollient
0.45% - 0.7%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.6%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.3% - 0.55%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.25% - 0.45%
Used to adjust the product's pH
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
A preservative
0.2% - 0.4%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.3%
0.1% - 0.15%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.15%

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Awake Beauty - Sweet Hydration Moisturizer
Price
WIMJ similarity score
40%
39%
39%
39%
38%
38%
38%
38%
38%
38%
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources