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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Sheet Mask Rich Moisture 1PC Limited Edition Little Mix"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": allantoin, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW
Ingredient Irritancy Skin Benefit
methylpropanediol
does not have skin benefit
1,2-hexanediol
does not have skin benefit
caffeine
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 6.3%
Helps dissolve other ingredients in a formulation
3.3% - 5%
2.5% - 3.8%
A preservative
0.2% - 0.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1.4% - 2.1%
1.2% - 1.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.6%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.6% - 1.35%
Helps preserve products and creates a nice product texture
0.55% - 1.25%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.4% - 0.9%
Helps attract water to the upper layer of the skin. Is sometimes referred to as "natural" hyaluronic acid (even though hyaluronic acid is not unnatural and is present in human skin)
0.35% - 0.8%
Used to create thicker product consistency and stabilize emulsions
0.15% - 0.7%
Stabilizes the product formulation
0.15% - 0.5%
A preservative
0.1% - 0.5%
Used to increase effectiveness of preservatives
0.1% - 0.4%
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
0.05% - 0.25%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.05% - 0.2%
Helps oil and water mix together
0.05% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.1%
Helps adjust pH in products
0.01% - 0.05%

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Price
WIMJ similarity score
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35%
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35%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources