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Can the product deliver on its promises?

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What does the product description say?
"Gold Hydrogel Face Mask 2pk"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, glyceryl caprylate.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 75/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 6.3%
Helps dissolve other ingredients in a formulation
3.6% - 5.4%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
2.8% - 4.2%
Used to stabilize product formulations and create thicker consistency
2.1% - 3.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.7% - 2.5%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
1.4% - 2.1%
1.2% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.85% - 1.25%
0.85% - 1.25%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.4% - 0.95%
Used to create a thicker product consistency
0.45% - 1.05%
Used to create thicker product consistency and stabilize emulsions
0.35% - 0.85%
Helps oil and water mix together
0.3% - 0.75%
A mineral that is used to improve the texture of cosmetic products
0.2% - 0.75%
A colorant that can add a pearl-like appearance to the formulation
0.4% - 0.9%
Stabilizes the product formulation
0.1% - 0.45%
Used to increase effectiveness of preservatives
0.1% - 0.4%
A preservative
0.05% - 0.3%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.1% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.2%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.15%

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Scientific Sources