Shiseido - White Lucent Day Emulsion Broad Spectrum SPF 23

Shiseido White Lucent Day Emulsion Broad Spectrum SPF 23

SPF 23
PROMISES
FULFILLED
68 /100
IRRITANCY
HIGH
Works for
  • Evens skin tone
  • Moisturizing
  • Anti-aging
  • Sun protection
Key ingredients
  • ascorbyl tetraisopalmitate
  • butyl methoxydibenzoylmethane
  • caffeine
  • diisopropyl sebacate
+ 13 more
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Formula review

WIMJ summary

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
butyl methoxydibenzoylmethane
cross
Offers UVA I protection
Offers UVA II protection
Is photo stable
octocrylene
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
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Promise
What does the product description say?
"A dewy brightening moisturizer that improves the appearance of dark spots, dullness, and fine lines while protecting against UV rays and pollutants."
WIMJ summary

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"A dewy brightening moisturizer that improves the appearance of dark spots, dullness, and fine lines while protecting against UV rays and pollutants."
WIMJ summary

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"96% said it moisturized their skin In 4 weeks."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, phytosteryl macadamiate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.

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