Works for:
based on ingredients and %- Evens skin tone
- Moisturizing
Doesn't work for:
based on ingredients and %- Sun protection
- Anti-aging
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 0
Key actives
Product Summary
"Shiseido - White Lucent Day Emulsion Broad Spectrum SPF 23" offers broad spectrum protection. It means that it protects from both UVA and UVB rays (you can remember UVB as "burning" sunlight - they cause sunburn. You can remember UVA rays as "aging" - they do not lead to sunburn, but they cause photodamage and contribute to early signs of skin aging and hyperpigmentation). On the negative side, the SPF of this moisturizer is not high enough. We recommend to use a sunscreen with at least SPF 30 daily.
It also works as a moisturizer, so you do not have to use an additional hydrating product.
Sunscreen filters
This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. The organic filters in the product are: avobenzone, octinoxate and octocrylene. As for the mineral filters, this sunscreen uses titanium dioxide.
Irritation risk
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails for 173.33CA$ in Canada.
For a detailed price comparison: click here.
Evens skin tone
What does the product description say?
This formula visibly brightens skin and helps diminishes the look of dark spots and unevenness, while supporting skin's natural resistance to the appearance of dullness, dark spots, and uneven tone.
Source: Sephora
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
Can help reduce hyperpigmentation
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
Moisturizing
What does the product description say?
91% felt it enhances effects of other skincare products they’re using Tested on intentionally irritated skin; inner skin defenses index (based on moisture retention rate and transepidermal water loss). . 28% improvement 1 week after application
Source: Sephora
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
erythritol, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, phytosteryl macadamiate.
Helps soften the upper layer of the skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Helps to attract water to the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps soften the upper layer of the skin without creatng a greasy finish
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
An emollient that helps create a nice silky finish on the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
Anti-aging
What does the product description say?
It also protects skin from pollen and air pollutants, and provides all day moisture to improve the appearance dryness and fine lines.
Source: Sephora
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Sun protection
This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Sun protection | |
| Evens skin tone | |
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 68/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Shiseido White Lucent Day Emulsion Broad Spectrum SPF 23 | Current | $142.67 | |
Physicians Formula Rosé All Day Moisturizer SPF 30 | 39% | $-1.00 | |
YourGoodSkin SPF30 Anti-Oxidant Day Cream | 39% | $8.00 | |
 DML Daily Facial SPF 25 Moisturizer | 38% | $16.07 | |
 Mario Badescu Oil Free Moisturizer SPF 30 | 38% | $-1.00 | |
 Paula's choice Resist Youth-Extending Daily Hydrating Fluid SPF50 | 38% | $26.40 |
Key Actives
Potential irritants
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
Ingredient list view
Butyl methoxydibenzoylmethane, Ethylhexyl methoxycinnamate, Octocrylene, Water, Alcohol, Unknown, Dimethicone, Dipropylene glycol, Glycerin, Diisopropyl sebacate, Peg-60 hydrogenated castor oil, Potassium methoxysalicylate, Erythritol, Xanthan gum, Tocopheryl acetate, Peg/ppg-14/7 dimethyl ether, Peg/ppg-17/4 dimethyl ether, Dipotassium glycyrrhizate, 2-o-ethyl ascorbic acid, Caffeine, Ascorbyl tetraisopalmitate, Phytosteryl macadamiate, Angelica keiskei leaf/stem extract, Paeonia albiflora root extract, Crataegus monogyna flower extract, Rehmannia chinensis root extract, Ziziphus jujuba fruit extract, Pyrola incarnata extract, Potentilla erecta root extract, Polyquaternium-51, Ppg-17, Peg-240/hdi copolymer bis-decyltetradeceth-20 ether, Triethanolamine, Silica, Butylene glycol, Isostearic acid, Ppg-3 dipivalate, Hdi/trimethylol hexyllactone crosspolymer, Carbomer, Acrylates/c10-30 alkyl acrylate crosspolymer, Bht, Sodium metaphosphate, Alcohol, Tocopherol, Disodium edta, Sodium metabisulfite, Prunus yedoensis leaf extract, Phenoxyethanol, Benzoic acid, Parfum, Titanium dioxide, Mica, Iron oxides
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Glycerol and the skin: holistic approach to its origin and functions
- Quasi-Drugs Developed in Japan for the Prevention or Treatment of Hyperpigmentary Disorders
- Ameliorating effect of dipotassium glycyrrhizinate on an IL-4- and IL-13-induced atopic dermatitis-like skin-equivalent model
- Final report on the safety assessment of Glycyrrhetinic Acid, Potassium Glycyrrhetinate, Disodium Succinoyl Glycyrrhetinate, Glyceryl Glycyrrhetinate, Glycyrrhetinyl Stearate, Stearyl Glycyrrhetinate, Glycyrrhizic Acid, Ammonium Glycyrrhizate, Dipotassium Glycyrrhizate, Disodium Glycyrrhizate, Trisodium Glycyrrhizate, Methyl Glycyrrhizate, and Potassium Glycyrrhizinate.
- Assessment of penetration of Ascorbyl Tetraisopalmitate into biological membranes by molecular dynamics
- Stability evaluation of tocopheryl acetate and ascorbyl tetraisopalmitate in isolation and incorporated in cosmetic formulations using thermal analysis
- A new lipophilic pro-vitamin C, tetra-isopalmitoyl ascorbic acid (VC-IP), prevents UV-induced skin pigmentation through its anti-oxidative properties
- New lipophilic pro-vitamin C, tetra-isopalmitoyl ascorbic acid (VC-IP), suppresses senile lentigo through controlling of melanocytes-keratinocytes interaction
- Safety Assessment of Phytosterols as Used in Cosmetics
- Public Report: 2-Butenedioic acid (2E)-, di-C12-15-alkyl esters (INCI Name: Di-C12-15 Alkyl Fumarate)
- Final report on the safety assessment of Sodium Metaphosphate, Sodium Trimetaphosphate, and Sodium Hexametaphosphate
- Vitamin E in dermatology
- Vitamin E and Skin Health
- Final report on the safety assessment of sodium sulfite, potassium sulfite, ammonium sulfite, sodium bisulfite, ammonium bisulfite, sodium metabisulfite and potassium metabisulfite