Shiseido White Lucent Day Emulsion Broad Spectrum SPF 23

Shiseido White Lucent Day Emulsion Broad Spectrum SPF 23

SPF 23Efficacy68/100IrritancyHigh·4 UV filters
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Works for

2 of 4 advertised claims delivered

Sun protection
SPF 23 · 4 UV filters · Broad spectrum
Weak protectionSPF under 30
SPF 23Broad spectrumChemical filtersTinted

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

UV spectrum
UVB290–320 nmUVA II320–340 nmUVA I340–400 nm
Octinoxate
Octocrylene
Titanium Dioxide
Avobenzone
FilterCoverageWhat it doesEst. amount
OctinoxateEthylhexyl MethoxycinnamateUVBOctinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating7.4%
OctocryleneUVB Photo-stable A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen3%
Titanium Dioxide Mineral UVBUVA2 Photo-stable Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin~0.05–0.2%
AvobenzoneButyl MethoxydibenzoylmethaneUVA1Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.2.5%
~ marks concentrations estimated from label position and typical use levels
Evens skin tone
Potassium methoxysalicylate, Dipotassium glycyrrhizate + 1 more
Strong evidence
What the product description says
“This formula visibly brightens skin and helps diminishes the look of dark spots and unevenness, while supporting skin's natural resistance to the appearance of dullness, dark spots, and uneven tone.”
Source: Sephora

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Potassium methoxysalicylateKey activeEffect: HighCan help reduce hyperpigmentation~0.95–1.4%
Ascorbyl tetraisopalmitateUnder-dosedEffect: MediumA vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)~0.1–0.4%
Dipotassium glycyrrhizateEffect: Low, below effective doseA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening~0.05–0.2%
Moisturizing
Phytosteryl macadamiate, Dimethicone + 9 more
Good evidence
What the product description says
“91% felt it enhances effects of other skincare products they’re using Tested on intentionally irritated skin; inner skin defenses index (based on moisture retention rate and transepidermal water loss). . 28% improvement 1 week after application”
Source: Sephora

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, phytosteryl macadamiate.

Phytosteryl macadamiateKey active· EmollientEffect: HighHelps soften the upper layer of the skin~0.1–0.45%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~4.3–6.4%
ErythritolKey active· HumectantEffect: HighHelps to attract water to the upper layer of the skin~0.55–1.25%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.4–3.7%
Diisopropyl sebacateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin without creatng a greasy finish~1.8–2.6%
Peg/ppg-14/7 dimethyl etherKey active· EmollientEffect: MediumAn emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss~0.2–0.7%
Polyquaternium-51Effect: LowAn emollient that helps create a nice silky finish on the skin~0.05–0.3%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.05–0.15%
Dipotassium glycyrrhizateUnder-dosedEffect: HighA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening~0.05–0.2%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.15%
Ascorbyl tetraisopalmitateEffect: Low, below effective doseA vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)~0.1–0.4%
Anti-aging
Tocopherol, Ascorbyl tetraisopalmitate
Limited evidence
What the product description says
“It also protects skin from pollen and air pollutants, and provides all day moisture to improve the appearance dryness and fine lines.”
Source: Sephora

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ascorbyl tetraisopalmitateUnder-dosedEffect: MediumA vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)~0.1–0.4%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.15%

Can it cause trouble?

Irritancy
3 strong irritants: Alcohol, Angelica keiskei leaf/stem extract + 1 more — patch-test recommended
High risk
We flagged 20 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Ethylhexyl methoxycinnamateOctinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritatingHigh7.4%
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~4.8–7.2%est.
Angelica keiskei leaf/stem extractA fragrant plant extract. Might have some anti-oxidant properties. Can be irritatingHigh~0.05–0.25%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.05–0.15%est.
Butyl methoxydibenzoylmethaneAvobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.Medium2.5%
OctocryleneA weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreenMedium3%
Peg-60 hydrogenated castor oilHelps oil and water mix togetherMedium~1.2–1.8%est.
Potassium methoxysalicylateCan help reduce hyperpigmentationMedium~0.95–1.4%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.3–0.7%est.
CaffeineMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyesMedium~0.05–0.2%est.
Ascorbyl tetraisopalmitateA vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)Medium~0.1–0.4%est.
Peg-240/hdi copolymer bis-decyltetradeceth-20 etherHelps create a gel-like product textureMedium~0.05–0.15%est.
TriethanolamineUsed to adjust pH of the product and can help improve the product's smellMedium~0.05–0.15%est.
Ppg-3 dipivalateHelps water and oil mix togetherMedium~0.05–0.15%est.
Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~0.1–0.3%est.
BhtA preservativeMedium~0.01–0.05%est.
Sodium metaphosphateA preservativeMedium~0.01–0.05%est.
Disodium edtaStabilizes the product formulationMedium~0.05–0.2%est.
Sodium metabisulfiteA preservativeMedium~0.1–0.2%est.
Benzoic acidA preservativeMedium~0.05–0.2%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged
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Ingredients

Filter by role to see what each ingredient is doing.

Butyl methoxydibenzoylmethane2.5%
UV filterKey activeIrritant · medium
Irritation risk
Medium
Works for
Sun protection

Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.

More about Butyl methoxydibenzoylmethane
Ethylhexyl methoxycinnamate7.4%
UV filterKey activeIrritant · high
Irritation risk
High
Works for
Sun protection

Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating

More about Ethylhexyl methoxycinnamate
Octocrylene3%
UV filterKey activeIrritant · medium
Irritation risk
Medium
Works for
Sun protection

A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen

More about Octocrylene
Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Alcohol~4.8–7.2%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
40-b
Not recognized
Dimethicone~4.3–6.4%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Dipropylene glycol~2.9–4.4%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Glycerin~2.4–3.7%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Diisopropyl sebacate~1.8–2.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin without creatng a greasy finish

More about Diisopropyl sebacate
Peg-60 hydrogenated castor oil~1.2–1.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Peg-60 hydrogenated castor oil
Potassium methoxysalicylate~0.95–1.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin tone

Can help reduce hyperpigmentation

More about Potassium methoxysalicylate
Erythritol~0.55–1.25%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to attract water to the upper layer of the skin

More about Erythritol
Xanthan gum~0.35–0.8%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Tocopheryl acetate~0.3–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Peg/ppg-14/7 dimethyl ether~0.2–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss

More about Peg/ppg-14/7 dimethyl ether
Peg/ppg-17/4 dimethyl ether~0.1–0.3%
Formula
Irritation risk
Low

Helps to create a nice product texture

More about Peg/ppg-17/4 dimethyl ether
Dipotassium glycyrrhizate~0.05–0.2%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryEvens skin tone

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

More about Dipotassium glycyrrhizate
2-o-ethyl ascorbic acid~0.05–0.2%
Formula
Caffeine~0.05–0.2%
Irritant · medium
Irritation risk
Medium
Works for
De-puffingAnti-oxidation

Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes

More about Caffeine
Ascorbyl tetraisopalmitate~0.1–0.4%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin toneAnti-agingMoisturizing

A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)

More about Ascorbyl tetraisopalmitate
Phytosteryl macadamiate~0.1–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Phytosteryl macadamiate
Angelica keiskei leaf/stem extract~0.05–0.25%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A fragrant plant extract. Might have some anti-oxidant properties. Can be irritating

More about Angelica keiskei leaf/stem extract
Paeonia albiflora root extract~0.05–0.2%
Formula
Crataegus monogyna flower extract~0.05–0.15%
Formula
Rehmannia chinensis root extract~0.05–0.15%
Formula
Ziziphus jujuba fruit extract~0.01–0.05%
Formula
Pyrola incarnata extract~0.01–0.1%
Formula
Potentilla erecta root extract~0.05–0.1%
Formula
Polyquaternium-51~0.05–0.3%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps create a nice silky finish on the skin

More about Polyquaternium-51
Ppg-17~0.05–0.1%
Formula
Irritation risk
Low
More about Ppg-17
Peg-240/hdi copolymer bis-decyltetradeceth-20 ether~0.05–0.15%
Irritant · medium
Irritation risk
Medium

Helps create a gel-like product texture

More about Peg-240/hdi copolymer bis-decyltetradeceth-20 ether
Triethanolamine~0.05–0.15%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to adjust pH of the product and can help improve the product's smell

More about Triethanolamine
Silica~0.1–0.4%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Butylene glycol~0.05–0.15%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Isostearic acid~0.05–0.25%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a nice product texture

More about Isostearic acid
Ppg-3 dipivalate~0.05–0.15%
Irritant · medium
Irritation risk
Medium

Helps water and oil mix together

More about Ppg-3 dipivalate
Hdi/trimethylol hexyllactone crosspolymer~0.05–0.1%
Formula
Irritation risk
Low

Used to create a silky product texture and add volume to products

More about Hdi/trimethylol hexyllactone crosspolymer
Carbomer~0.05–0.15%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Acrylates/c10-30 alkyl acrylate crosspolymer~0.1–0.3%
Irritant · medium
Irritation risk
Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer
Bht~0.01–0.05%
Irritant · medium
Irritation risk
Medium

A preservative

More about Bht
Sodium metaphosphate~0.01–0.05%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metaphosphate
Alcohol~0.05–0.15%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Tocopherol~0.05–0.15%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Disodium edta~0.05–0.2%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Sodium metabisulfite~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metabisulfite
Prunus yedoensis leaf extract~0.1–0.3%
Formula
Phenoxyethanol~0.05–0.2%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Benzoic acid~0.05–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Benzoic acid
Parfum~0.05–0.15%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Titanium dioxide~0.05–0.2%
UV filterUnder-dosed
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Mica~0.05–0.2%
Formula
Irritation risk
Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica
Iron oxides~0.01–0.1%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ingredient list view

Butyl methoxydibenzoylmethane, Ethylhexyl methoxycinnamate, Octocrylene, Water, Alcohol, Unknown, Dimethicone, Dipropylene glycol, Glycerin, Diisopropyl sebacate, Peg-60 hydrogenated castor oil, Potassium methoxysalicylate, Erythritol, Xanthan gum, Tocopheryl acetate, Peg/ppg-14/7 dimethyl ether, Peg/ppg-17/4 dimethyl ether, Dipotassium glycyrrhizate, 2-o-ethyl ascorbic acid, Caffeine, Ascorbyl tetraisopalmitate, Phytosteryl macadamiate, Angelica keiskei leaf/stem extract, Paeonia albiflora root extract, Crataegus monogyna flower extract, Rehmannia chinensis root extract, Ziziphus jujuba fruit extract, Pyrola incarnata extract, Potentilla erecta root extract, Polyquaternium-51, Ppg-17, Peg-240/hdi copolymer bis-decyltetradeceth-20 ether, Triethanolamine, Silica, Butylene glycol, Isostearic acid, Ppg-3 dipivalate, Hdi/trimethylol hexyllactone crosspolymer, Carbomer, Acrylates/c10-30 alkyl acrylate crosspolymer, Bht, Sodium metaphosphate, Alcohol, Tocopherol, Disodium edta, Sodium metabisulfite, Prunus yedoensis leaf extract, Phenoxyethanol, Benzoic acid, Parfum, Titanium dioxide, Mica, Iron oxides

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Product summary

"Shiseido - White Lucent Day Emulsion Broad Spectrum SPF 23" offers broad spectrum protection. It means that it protects from both UVA and UVB rays (you can remember UVB as "burning" sunlight - they cause sunburn. You can remember UVA rays as "aging" - they do not lead to sunburn, but they cause photodamage and contribute to early signs of skin aging and hyperpigmentation). On the negative side, the SPF of this moisturizer is not high enough. We recommend to use a sunscreen with at least SPF 30 daily.

It also works as a moisturizer, so you do not have to use an additional hydrating product.

Sunscreen filters

This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. The organic filters in the product are: avobenzone, octinoxate and octocrylene. As for the mineral filters, this sunscreen uses titanium dioxide.

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 173.33CA$ in Canada.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.

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Shiseido White Lucent Day Emulsion Broad Spectrum SPF 23
ShiseidoWhite Lucent Day Emulsion Broad Spectrum SPF 23

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