Works for:
based on ingredients and %- Evens skin tone
- Moisturizing
Doesn't work for:
based on ingredients and %- Anti-aging
- Sun protection
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"Shiseido - Vital Perfection Uplifting and Firming Day Emulsion SPF30" is using UV filters in a relatively low concentration. Because of this, it might not be able to provide reliable sun protection.
Because it includes good moisturizing ingredients, it can also work as a hydrating day cream.
Sunscreen filters
This is a so-called "chemical" sunscreen. It means that it uses organic UV filters. They typically offer good sun protection and rarely leave a white cast, but they can be irritating for some people with sensitive skin. These are the sun protection ingredients in this sunscreen: tinosorb s 1.80% - 2.20% and octinoxate 3.50% - 4.30%.
Irritation risk
This moisturizer contains a bunch of common irritants, including ingredients that do not provide any known benefit for the skin. It might not be the best choice if your skin is sensitive. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails from 60.60$ up to 100.00$ in the United States and from 81.60£ up to 100.00£ in the United Kingdom.
For a detailed price comparison: click here.
Evens skin tone
What does the product description say?
VP8 Complex fuses with 4MSK, releasing brightening properties that work to enhance the complexion with a radiant glow while minimising the appearance of age spots.
Source: Lookfantastic CA
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
Can help reduce hyperpigmentation
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Moisturizing
What does the product description say?
Moisturising Safflower Extract, Bulgarian Rose Water and Odokiro Botanical Extract make up the brand’s KURENAI-TruLift Complex, helping to recharge tired skin with a resilient and elasticated finish.
Source: Lookfantastic CA
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
erythritol, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: copernicia cerifera wax, dimethicone.
Helps soften the upper layer of the skin
A mix of amino acids and plant-based lipids. Helps to soften the upper layer of the skin and reduce water loss over time
Helps to soften the upper layer of the skin and create a nice product consistency
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Helps to attract water to the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Used to stabilize the product formulations and works as an emollient
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
A type of silicone. Helps soften the upper layer of the skin and create a nice product texture
Brazilian palm wax. Helps soften the upper layer of the skin
Can help attract water to the upper layer of the skin
Helps soften the upper layer of the skin without creatng a greasy finish
Non-drying alcohol. Used to stabilize other ingredients and is an emollient
A plant extract that might help to attract water to the upper layer of the skin, but it is not well studied. It can be irritating
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Help improve the product's texture
Helps to soften the upper layer of the skin and create a nice product texture
An emollient that helps create a nice silky finish on the skin
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating
Helps oil and water mix together and works as an emollient
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Anti-aging
What does the product description say?
The fortifying facial treatment lifts and firms, resulting in a balanced and youthful-looking complexion.
Source: Lookfantastic CA
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Sun protection
Tinosorb S. One of the most effective broad spectrum sunscreen ingredients. Protects from both UVA and UVB rays. It is photostable. Unfortunately, not approved by FDA (US) yet.
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Sun protection | |
| Evens skin tone | |
| Anti-aging |
Total Promises Fulfilled score: 60/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Shiseido Vital Perfection Uplifting and Firming Day Emulsion SPF30 | Current | $81.60 | |
Vichy Ideal Soleil UV Protect Anti-Shine Cream SPF50 | 33% | - | |
Rohto Mentholatum Hada Labo Koi-Gokujyun UV White Gel SPF 50+ PA++++ | 33% | $19.08 | |
 Ultra Violette Supreme Screen SPF 50+ | 32% | $49.00 | |
 SVR Sun Secure Cream SPF30 | 32% | $15.00 | |
 Kiehl's s Ultra Light Daily UV Defense SPF50 | 32% | $34.03 |
Key Actives
Potential irritants
Comedogenic ingredients
All ingredients
Ingredient list view
Water, Alcohol, Isododecane, Ethylhexyl methoxycinnamate, Dimethicone, Diisopropyl sebacate, Glycerin, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Butylene glycol, Copernicia cerifera wax, Copernicia cerifera cera, Copernicia cerifera wax, Vinyl dimethicone/methicone silsesquioxane crosspolymer, Behenyl alcohol, Peg-5 glyceryl stearate, Potassium methoxysalicylate, Ppg-17, Phenoxyethanol, Triethanolamine, Glyceryl stearate se, Diphenylsiloxy phenyl trimethicone, Hydrogenated polydecene, Phytosteryl macadamiate, Stearic acid, Isostearic acid, Peg-30 phytosterol, Batyl alcohol, Parfum, Succinoglycan, Disodium edta, Tocopheryl acetate, Aminopropyl dimethicone, Erythritol, Peg/ppg-14/7 dimethyl ether, Peg/ppg-17/4 dimethyl ether, Rosa damascena flower water, Ppg-3 dipivalate, Bht, Tocopherol, Carbomer, Caffeine, Xanthan gum, Lavandula angustifolia oil, Sodium metaphosphate, Phytosteryl/octyldodecyl lauroyl glutamate, Limonene, Hexyl cinnamal, Linalool, Citronellol, Sodium metabisulfite, Iron oxides, Ci 77491, Angelica keiskei leaf/stem extract, Olea europaea leaf extract, Lamium album flower/leaf/stem extract, Cellulose, Camellia sinensis leaf extract, Inositol, Carthamus tinctorius flower extract, Ziziphus jujuba fruit extract, Rosmarinus officinalis leaf extract, Hydrolyzed silk, Behenic acid, Polyquaternium-51, Bupleurum falcatum root extract
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Glycerol and the skin: holistic approach to its origin and functions
- Quasi-Drugs Developed in Japan for the Prevention or Treatment of Hyperpigmentary Disorders
- Safety Assessment of Polyene Group as Used in Cosmetics
- Safety Assessment of Phytosterols as Used in Cosmetics
- Annex I: Clinical evidence regarding sensitisation to individual fragrance chemicals and to natural extracts
- Vitamin E in dermatology
- Vitamin E and Skin Health
- Final report on the safety assessment of Sodium Metaphosphate, Sodium Trimetaphosphate, and Sodium Hexametaphosphate
- Final report on the safety assessment of sodium sulfite, potassium sulfite, ammonium sulfite, sodium bisulfite, ammonium bisulfite, sodium metabisulfite and potassium metabisulfite
- Wound Repair Potential of Olea europaea L. Leaf Extracts Revealed by In Vivo Experimental Models and Comparative Evaluation of the Extracts' Antioxidant Activity
- Allergic contact dermatitis induced by rosemary leaf extract in a cleansing gel
- Safety Assessment of Rosmarinus officinalis (Rosemary)-Derived Ingredients as Used in Cosmetics
- Rosmarinus officinalis Extract Suppresses Propionibacterium acnes–Induced Inflammatory Responses
- Moisturizing efficiency of silk protein hydrolysate: Silk fibroin