Shiseido Vital Perfection Uplifting and Firming Day Emulsion SPF30

Formula review

Effectiveness
Efficacy
90 /100
Can work for:
  • Sun protection
  • Anti-aging
  • Evens skin tone
  • Moisturizing
Promises, but can't deliver:
All promises can be fulfilled by this formula at least in theory
WIMJ summary

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic sunscreen filters. Organic fitlers usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

Organic filters
Ingredient UVB UVA I UVA II Stability
bis-ethylhexyloxyphenol methoxyphenyl triazine
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"This powerhouse face cream works to defend against visible signs of ageing, including loss of elasticity, sagging, wrinkles and dark spots, leaving behind a toned and hydrated visage."
WIMJ summary

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
Effectiveness
LOW
does not meet threshold
Effectiveness
See a mistake?
Promise
What does the product description say?
"This powerhouse face cream works to defend against visible signs of ageing, including loss of elasticity, sagging, wrinkles and dark spots, leaving behind a toned and hydrated visage."
WIMJ summary

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
Effectiveness
LOW
does not meet threshold
Effectiveness
See a mistake?
Promise
What does the product description say?
"This powerhouse face cream works to defend against visible signs of ageing, including loss of elasticity, sagging, wrinkles and dark spots, leaving behind a toned and hydrated visage."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: copernicia cerifera wax, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
Effectiveness
HIGH
meets threshold
Effectiveness
HIGH
meets threshold
Effectiveness

Potential irritants

Ingredients by volume

Plain old water
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture

Questions

Scientific Sources