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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with eight botanical ingredients, this anti-ageing serum contains rosella extract to help defend the skin against the effects of pollution and stress, while heart leaf extract works to boost skin resilience."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient ginkgo biloba leaf extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

See a mistake?
Promise
What does the product description say?
"ImuGeneration TechnologyTM and Ultimune ComplexTM work together to enhance a smoother, firmer, more hydrated and resilient complexion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, trehalose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, peg/ppg-14/7 dimethyl ether.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 62/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
8.1% - 9.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3% - 3.7%
Helps to create a nice product texture
2.2% - 2.7%
Helps soften the upper layer of the skin
1.6% - 1.9%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
1.5% - 1.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.4% - 1.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A sugar that attracts water to the upper layer of the skin
0.8% - 1.15%
Used to stabilize product formulations
0.65% - 1%
The ingredient is not recognized
TBC
Helps create a nice product texture. It can be an allergen. It can cause skin irritation when acrylate monomer residue has not been removed during the ingredient manufacturing process. Most reputable cosmetic manufacturers used the purified version of this ingredient that is not irritating
0.6% - 0.9%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
0.5% - 0.75%
Used to add a nice rose smell to the product. Can be irritating
0.35% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.6%
Stabilizes the product formulation
0.35% - 0.6%
Used to adjust the pH level of products
0.3% - 0.6%
Used to absorb oil and can temporarily mattify skin
0.45% - 0.65%
Helps oil and water mix together
0.3% - 0.5%
A fragrance. Can be irritating
0.2% - 0.4%
Helps water and oil mix together
0.3% - 0.55%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.35%
0.2% - 0.4%
0.2% - 0.4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.2% - 0.35%
Helps thicken the product formulation and create a gel-like texture
0.6% - 0.9%
A preservative
0.15% - 0.3%
0.15% - 0.3%
A plant extract that might help neutralize free radicals in skin but solid research is lacking. Contains a number of volatile compounds and could be irritating
0.15% - 0.25%
Helps regulate the product pH
0.2% - 0.4%
The ingredient is not recognized
TBC
A preservative
0.1% - 0.15%
0.05% - 0.1%

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