Shiseido - Ultimate Sun Protection Lotion WetForce Broad Spectrum Sunscreen SPF 50+ Mini

Shiseido Ultimate Sun Protection Lotion WetForce Broad Spectrum Sunscreen SPF 50+ Mini

SPF 50
PROMISES
FULFILLED
100 /100
IRRITANCY
HIGH
Works for
  • Anti-aging
  • Sun protection
  • Evens skin tone
  • Moisturizing
Key ingredients
  • benzophenone-3
  • butyl methoxydibenzoylmethane
  • diisopropyl sebacate
  • dimethicone
+ 10 more
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Formula review

WIMJ summary

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic sunscreen filters. Organic fitlers usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

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WIMJ summary

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
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Promise
What does the product description say?
"Completely invisible on any skin tone, this powerful SPF 50+ shields your face or body from damaging UVA and UVB rays and becomes even more effective when exposed to water or sweat thanks to groundbreaking WetForce technology*."
WIMJ summary

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

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WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isododecane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen

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