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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Calm and comfort baby's delicate skin with this nutrient-rich moisturizing lotion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, argania spinosa kernel oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
The ingredient is not recognized
TBC
5.1% - 6.2%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
4.7% - 5.7%
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
3.5% - 4.3%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
2.8% - 3.4%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
2.3% - 2.8%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
1.9% - 2.3%
The ingredient is not recognized
TBC
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.7% - 2%
Plant oil that due to the high content of linoleic acid can support skin's barrier function and reduce moisture loss
1.4% - 1.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.2% - 1.4%
0.95% - 1.2%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.75% - 1.15%
The ingredient is not recognized
TBC
0.75% - 1.1%
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.7% - 1%
Plain old water
0.65% - 1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.7% - 1.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.65% - 1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.65% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.55% - 0.85%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.55% - 0.85%
Helps oil and water mix together while softening the upper layer of the skin
0.55% - 0.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.5% - 0.8%
An aromatic blend of unspecified and possibly irritating ingredients
0.4% - 0.6%
0.35% - 0.6%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.35% - 0.6%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.4% - 0.65%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.35% - 0.6%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.3% - 0.55%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.25% - 0.45%
The ingredient is not recognized
TBC
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.3% - 0.55%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.2% - 0.4%
Used as a fragrance. Can be irritating
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.35%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.2% - 0.35%
A preservative
0.1% - 0.25%
Helps preserve products and creates a nice product texture
0.15% - 0.25%
Used as a fragrance. Rarely causes irritation
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

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