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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"100% Virgin Coconut Oil Daily Hydration Body Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.4% - 8%
An emollient that helps soften the skin
3.5% - 5.2%
Helps oil and water mix together while softening the upper layer of the skin
2.7% - 4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.8% - 2.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.6% - 2.3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.4% - 2.1%
Used as a fragrance. Rarely causes irritation
1% - 1.5%
Helps preserve products and creates a nice product texture
0.9% - 1.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.5% - 1.15%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.5% - 1.1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.9%
A preservative
0.25% - 0.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.75%
A preservative
0.05% - 0.1%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.2% - 0.8%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.2% - 0.7%
A great emollient that can also have anti-oxidant properties
0.15% - 0.65%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.15% - 0.6%
A plant extract that might have some anti-oxidant properties, but research is missing
0.1% - 0.5%
0.1% - 0.5%
0.1% - 0.35%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.1% - 0.35%
A fragrance. Is a likely irritant
0.05% - 0.25%
A fragrance. Is a likely skin allergen and can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources