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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Key Features Contains Hyaluronic Acid + Coconut Extract Intensely hydrating and instantly plumping Rich in anti-oxidants to defend against ageing Improves skin elasticity, smoothness and radiance Dermatologist created and tested Vegan."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - beta-glucan - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"The antioxidant-rich, naturally derived Coconut mask contains Vitamin C and Alpha Hydroxy Acids (AHAs) to minimise the appearance of dark spots, pigmentation and uneven skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"The antioxidant-rich, naturally derived Coconut mask contains Vitamin C and Alpha Hydroxy Acids (AHAs) to minimise the appearance of dark spots, pigmentation and uneven skin tone."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"The antioxidant-rich, naturally derived Coconut mask contains Vitamin C and Alpha Hydroxy Acids (AHAs) to minimise the appearance of dark spots, pigmentation and uneven skin tone."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 31/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Might help to attract water to the upper layer of the skin
5.2% - 7.8%
Helps dissolve other ingredients in a formulation
3.8% - 5.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.1% - 3.2%
A preservative
0.55% - 1.25%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.4% - 2.1%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
1.3% - 1.9%
Helps attract water to the upper layer of the skin and improves the product texture
1% - 1.5%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.85% - 1.25%
Helps preserve products and creates a nice product texture
0.5% - 1.2%
A preservative
0.4% - 0.95%
Helps oil and water mix together
0.35% - 0.85%
Helps oil and water mix together
0.35% - 0.8%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.3% - 0.7%
Helps adjust pH in products
0.2% - 0.75%
Helps oil and water mix together
0.2% - 0.8%
Helps oil and water mix together
0.15% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.5%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.1% - 0.45%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.1% - 0.4%
Stabilizes the product formulation
0.1% - 0.35%
0.1% - 0.35%
0.05% - 0.25%
0.05% - 0.2%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.05% - 0.2%

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