3/4
key actives shared
3/3
heroes shared
75%
of the original's ingredients
Why it's a dupe
- Both are moisturizers.
- Same hero ingredients:PetrolatumMineral oilLanolin
- The original also hasCetyl alcohol
There is no exact dupe for Sainsbury's E45 Moisturiser Cream for Very Dry Skin. The nearest formula is E45 Dermatological Moisturising Body Lotion (64% match), which shares all 3 key ingredients (Mineral oil, Lanolin and Petrolatum).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.












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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.