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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ruffians Matt Clay Providing strong hold while creating some structure, Ruffians’ Matt Clay is hailed as the ‘new generation of clay’ – fulfilling your (long-lasting) styling requirements while retaining the flexible texture of softer pomades."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5% - 7.5%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
3.8% - 5.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.3% - 3.4%
2.1% - 3.1%
1.8% - 2.7%
Helps oil and water mix together
1.5% - 2.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.4% - 2%
1.2% - 1.8%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.85% - 1.25%
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
0.5% - 1.2%
0.35% - 0.8%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.4% - 0.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.8%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.8%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.6%
A preservative
0.15% - 0.6%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.5%
A fragrance. Can be irritating
0.1% - 0.45%
A preservative
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.35%
A preservative
0.05% - 0.3%
A preservative
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%

Similar products & dupes

Ruffians - Matt Clay
Darphin - Intral Youth Rescue Serum
skinmade - Tranexamic acid + Retinal serum
CODAGE - Serum No.7 Soothing and Anti-Redness Serum
No7 - Laboratories Dark Circle Corrector
Pacifica - Water Bounce Booster Serum
OSEA - Vitamin Sea Serum
Avène - PhysioLift Serum
PCA SKIN - Anti-Redness Serum
Eau Thermale Avene - Face PhysioLift: Soothing Plumping Serum
Living Nature - Active Brightening Serum
Price
WIMJ similarity score
36%
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35%
35%
35%
34%
34%
34%
34%
34%
Key ingredients
Common:
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources