

Ruffians Matt Clay Providing strong hold while creating some structure, Ruffians’ Matt Clay is hailed as the ‘new generation of clay’ – fulfilling your (long-lasting) styling requirements while retaining the flexible texture of softer pomades.
Source: Cultbeauty
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 75/100.
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Water, Kaolin, Olus oil, Cetearyl alcohol, Hydrogenated olive oil, Candelilla cera, Peg-40 hydrogenated castor oil, Glycerin, Ppg-3 benzyl ether myristate, Ascophyllum nodosum extract, Chlorella vulgaris extract, Fucus vesiculosus extract, Laminaria digitata extract, Phenoxyethanol, Parfum, Benzyl alcohol, Ethylhexylglycerin, Limonene, Linalool, Dehydroacetic acid, Citric acid, Sodium benzoate, Potassium sorbate, Geraniol, Citronellol

