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Rohto Mentholatum Helio White UV Shield Skin Milk SPF 50+ PA++++
Rohto Mentholatum

Rohto Mentholatum Helio White UV Shield Skin Milk SPF 50+ PA++++

SPF 50Efficacy90/100IrritancyMedium·2 UV filters
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Works for

1 of 1 advertised claim delivered

Sun protection
SPF 50 · 2 UV filters
Broad spectrum
SPF 50Broad spectrumMineral filters

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

UV spectrum
UVB290–320 nmUVA II320–340 nmUVA I340–400 nm
Titanium Dioxide
Zinc Oxide
FilterCoverageWhat it doesEst. amount
Titanium Dioxide Mineral UVBUVA2 Photo-stable Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin~2.5–3.7%
Zinc Oxide Mineral UVBUVA Photo-stable A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant~10–15%
~ marks concentrations estimated from label position and typical use levels
Reef-safe
No oxybenzone or octinoxate — the two filters banned in Hawaii, Florida Keys and Aruba.
Evens skin tone
Not advertised by the brand · 1 ingredient credited for this claim
Strong support

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Magnesium ascorbyl phosphateEffect: Low, below effective doseA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~0.2–0.75%
Anti-aging
Not advertised by the brand · 3 ingredients credited for this claim
Strong support

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.1–0.3%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.55%
Magnesium ascorbyl phosphateEffect: Low, below effective doseA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~0.2–0.75%
Moisturizing
Not advertised by the brand · 12 ingredients credited for this claim
Good support

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

TriethylhexanoinKey activeEffect: HighHelps soften the upper layer of the skin~1.7–2.5%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.1–0.45%
Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.1–0.3%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.8–4.2%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~0.9–1.35%
CyclopentasiloxaneKey active· EmollientEffect: MediumA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin~23–35%
Lauroyl lysineKey activeEffect: MediumHelps soften the upper layer of the skin and creates a nice product texture~1.4–2.1%
Lauryl peg-9 polydimethylsiloxyethyl dimethiconeEffect: LowA type of silicone that helps to soften upper layer of the skin and create a nice product texture~0.95–1.45%
Diphenylsiloxy phenyl trimethiconeEffect: LowHelp improve the product's texture~1.1–1.7%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~3.4–5.1%
Dextrin· HumectantEffect: LowA sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin~0.3–0.75%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.55%

Can it cause trouble?

Irritancy
1 strong irritant: Parfum
Medium risk
We flagged 7 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.01–0.1%est.
Isostearyl isostearateHelps soften the upper layer of the skin and improve the product texture. It can be comedogenicMedium~2.4–3.6%est.
TriethylhexanoinHelps soften the upper layer of the skinMedium~1.7–2.5%est.
Peg-9 polydimethylsiloxyethyl dimethiconeA type of silicone that helps water and oil mix togetherMedium~0.9–1.3%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~0.5–1.15%est.
Acrylates/dimethicone copolymerUsed to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistencyMedium~0.45–1.05%est.
Magnesium ascorbyl phosphateA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very highMedium~0.2–0.75%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Isostearyl isostearateHelps soften the upper layer of the skin and improve the product texture. It can be comedogenic3/5~2.4–3.6%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Cyclopentasiloxane~23–35%
Key active
Irritation risk
Low
Works for
MattifyingMoisturizing

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

More about Cyclopentasiloxane
Zinc oxide~10–15%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant

More about Zinc oxide
Water~5.1–7.7%
Formula
Irritation risk
Low

Plain old water

More about Water
Butylene glycol~3.4–5.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Glycerin~2.8–4.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Isostearyl isostearate~2.4–3.6%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5

Helps soften the upper layer of the skin and improve the product texture. It can be comedogenic

More about Isostearyl isostearate
Titanium dioxide~2.5–3.7%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Triethylhexanoin~1.7–2.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Triethylhexanoin
Lauroyl lysine~1.4–2.1%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin and creates a nice product texture

More about Lauroyl lysine
Diphenylsiloxy phenyl trimethicone~1.1–1.7%
Formula
Irritation risk
Low
Works for
Moisturizing

Help improve the product's texture

More about Diphenylsiloxy phenyl trimethicone
Lauryl peg-9 polydimethylsiloxyethyl dimethicone~0.95–1.45%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

A type of silicone that helps to soften upper layer of the skin and create a nice product texture

More about Lauryl peg-9 polydimethylsiloxyethyl dimethicone
Peg-9 polydimethylsiloxyethyl dimethicone~0.9–1.3%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

A type of silicone that helps water and oil mix together

More about Peg-9 polydimethylsiloxyethyl dimethicone
Peg-9 dimethicone~0.85–1.25%
Formula
Irritation risk
Low
More about Peg-9 dimethicone
Dimethicone~0.9–1.35%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Hydrated silica~0.95–1.4%
Formula
Irritation risk
Low
Works for
Mattifying
More about Hydrated silica
Hydrogen dimethicone~0.85–1.25%
Formula
Irritation risk
Low

Helps the function of sunscreen and pigment ingredients in the formulation

More about Hydrogen dimethicone
Al
Not recognized
Potassium hydroxide~0.5–1.15%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Triethoxysilylethyl polydimethylsiloxyethyl dimethicone~0.45–1.05%
Formula
Irritation risk
Low
More about Triethoxysilylethyl polydimethylsiloxyethyl dimethicone
Acrylates/dimethicone copolymer~0.45–1.05%
Irritant · medium
Irritation risk
Medium

Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency

More about Acrylates/dimethicone copolymer
Mica~0.4–0.95%
Formula
Irritation risk
Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica
Isostearic acid~0.4–1%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a nice product texture

More about Isostearic acid
Dextrin~0.3–0.75%
Formula
Irritation risk
Low
Works for
Moisturizing

A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin

More about Dextrin
Magnesium ascorbyl phosphate~0.2–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Anti-agingEvens skin toneAnti-oxidation

A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high

More about Magnesium ascorbyl phosphate
Tocopherol~0.15–0.55%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Sodium hyaluronate~0.1–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Hyaluronic acid~0.1–0.3%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid
Hatomugi seed extract (hatomugi extract)
Not recognized
Vaccinium myrtillus leaf extract~0.05–0.2%
Formula
Irritation risk
Low
More about Vaccinium myrtillus leaf extract
Parfum~0.01–0.1%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Ingredient list view

Cyclopentasiloxane, Zinc oxide, Water, Butylene glycol, Glycerin, Isostearyl isostearate, Titanium dioxide, Triethylhexanoin, Lauroyl lysine, Diphenylsiloxy phenyl trimethicone, Lauryl peg-9 polydimethylsiloxyethyl dimethicone, Peg-9 polydimethylsiloxyethyl dimethicone, Peg-9 dimethicone, Dimethicone, Hydrated silica, Hydrogen dimethicone, Unknown, Potassium hydroxide, Triethoxysilylethyl polydimethylsiloxyethyl dimethicone, Acrylates/dimethicone copolymer, Mica, Isostearic acid, Dextrin, Magnesium ascorbyl phosphate, Tocopherol, Sodium hyaluronate, Hyaluronic acid, Unknown, Vaccinium myrtillus leaf extract, Parfum

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Product summary

We believe that "Rohto Mentholatum - Helio White UV Shield Skin Milk SPF 50+ PA++++" can provide reliable sun protection based on the ingredients listed. It can protect from both UVA and UVB rays. This is great news because not all sunscreens with SPF ratings give UVA protection. (UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

It contains good moisturizing ingredients and can double as a hydrating day cream. Like all broad-spectrum sunscreens, this product helps prevent early signs of aging.

Sunscreen filters

This sunscreen is a mineral sunscreen. It uses titanium dioxide and zinc oxide for sun protection. Both titanium dioxide and zinc oxide almost never irritate even the most sensitive skin and eyes, but can leave a white cast.

Irritation risk

This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of it to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 28.99$ in the United States.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

  1. 1
    A review of inorganic UV filters zinc oxide and titanium dioxideonlinelibrary.wiley.com
  2. 2
    Risk assessment of zinc oxide, a cosmetic ingredient used as a UV filter of sunscreensncbi.nlm.nih.gov
  3. 3
    Characterization of the UVA protection provided by avobenzone, zinc oxide, and titanium dioxide in broad-spectrum sunscreen productsncbi.nlm.nih.gov
  4. 4
    Ultraviolet Protection Properties of Commercial Sunscreens and Sunscreens Containing Zno Nanorodsiopscience.iop.org
  5. 5
    ZnO nanoparticles and organic chemical UV-filters are equally well tolerated by human immune cellsncbi.nlm.nih.gov
  6. 6
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
Rohto Mentholatum Helio White UV Shield Skin Milk SPF 50+ PA++++
Rohto MentholatumHelio White UV Shield Skin Milk SPF 50+ PA++++
Buy at Yesstyle$28.99Amazon

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Buy at Yesstyle$28.99Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.