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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This helps to smooth out the appearance of fine lines and wrinkles, plumping the skin for a younger-looking and healthier-feeling surface."
WIMJ summary for anti-aging

This product contains palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"PhotoReady Prime Plus Brightening & Skin Tone Evening Primer"
From product name
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The formula isn’t playing games, with brightening lemon extract and optical pearls, exfoliating lactic acid, and antioxidants vitamins E and C (the latter is one of nature’s great radiance boosters)"
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"You get breathable textures loaded with antioxidants and hydrating ingredients, in 3 skin-curated face primers that help make your makeup last—and can be worn alone as a skin perfecter or as part of your makeup routine."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 43/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.3%
Used to preserve products, dissolve other ingredients and create a nice product texture
4.1% - 5%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
3% - 3.7%
Helps oil and water mix together. Might help suppress growth of acne-triggering bacteria in skin
2.2% - 2.7%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.8% - 2.2%
1.5% - 1.9%
Helps water and oil mix together
1.4% - 1.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.2% - 1.4%
A preservative
0.65% - 0.95%
Helps create a silky product texture
0.65% - 0.95%
Helps improve the product texture
0.5% - 0.75%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 0.7%
A preservative
0.4% - 0.65%
Helps preserve products and creates a nice product texture
0.4% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.35% - 0.65%
A plant extract that can contain an antioxidant compound
0.3% - 0.6%
Used to stabilize product formulations and create a nice product texture
0.3% - 0.55%
Stabilizes the product formulation
0.25% - 0.5%
A preservative
0.25% - 0.45%
Used to create a silky product texture and add volume to products
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.2% - 0.35%
Helps water and oil mix together
0.25% - 0.45%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.25% - 0.45%
A plant extract containing sugars that might help attract water to the upper layer of the skin. Is claimed by the manufacturer to help reduce pore size but evidence is lacking
0.2% - 0.35%
Lecithin derivative. It helps oil and water mix together and can enhance penetration of other ingredients. It helps soften the upper layer of the skin
0.25% - 0.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.4%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Can have some moisturizing properties due to its sugar content
0.2% - 0.35%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.2% - 0.4%
Used to adjust the product's pH
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.2% - 0.4%
Naturally present in skin and helps to attract water to its upper layer
0.2% - 0.4%
A mineral that is used to improve the texture of cosmetic products
0.2% - 0.4%
Helps to stabilize the product formulation
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.4%
Helps preserve product formulations
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
A fragrance with a lemon scent. A likely irritant
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.15%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.2%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources