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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Gentle Cleansing Lotion soothing facial cleanser for sensitive skin"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 6.5%
Helps oil and water mix together and works as an emollient
3.6% - 5.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.2% - 3.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
2% - 3.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.6% - 2.4%
1.3% - 2%
1.2% - 1.8%
0.95% - 1.45%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.85% - 1.3%
0.45% - 1.1%
Might help to attract water to the upper layer of the skin
0.4% - 0.9%
Helps oil and water mix together
0.4% - 1%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.3% - 0.75%
Helps water and oil mix together
0.35% - 0.75%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.2% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.75%
0.15% - 0.7%
0.15% - 0.65%
Used as a fragrance. Can be irritating
0.15% - 0.55%
Helps oil and water mix together
0.15% - 0.6%
A preservative
0.25% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.15% - 0.6%
Helps attract water to the upper layer of the skin and improves the product texture
0.1% - 0.5%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.1% - 0.45%
Essential oil that can be irritating
0.15% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.45%
Used to adjust the product's pH
0.1% - 0.4%
A preservative
0.1% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
A preservative
0.05% - 0.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.05% - 0.25%
Helps create a more spreadable product texture
0.05% - 0.2%
Helps stabilize the product formulation
0.01% - 0.1%
A preservative
0.05% - 0.15%

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