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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dryness, Dullness, and Uneven Texture Formulation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"A richly moisturizing body oil formulated with magnesium-rich kelp extract and nourishing omega 6 and 9 microalgae oils."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: caprylic/capric triglyceride, helianthus annuus seed oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
A great emollient that can also have anti-oxidant properties
30% - 44%
Helps soften the upper layer of the skin
8.3% - 12.4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.3% - 6.5%
Helps soften the upper layer of the skin
2.9% - 4.3%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
2.2% - 3.3%
An aromatic blend of unspecified and possibly irritating ingredients
1.5% - 2.3%
Used as a fragrance. Can be irritating
1.3% - 2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.2% - 1.8%
Used as a fragrance. Can be irritating
1.1% - 1.6%
0.95% - 1.45%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.6% - 1.35%
0.5% - 1.2%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
0.5% - 1.1%
Helps soften the upper layer of the skin
0.4% - 0.9%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.35% - 0.75%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.35% - 0.75%
Can help attract water to the upper layer of the skin
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.4%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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MEDIUM
IRRITANCY
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LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources