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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Long-term use of this product helps to reduce the appearance of fine lines and prevent water loss from the skin."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient vaccinium macrocarpon seed oil might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Flash Hydro-Boost Instant Plumping Emulsion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, butyrospermum parkii butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vaccinium macrocarpon seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
5.1% - 6.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 5.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.3% - 4.1%
Used as a fragrance
2.4% - 2.9%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
2% - 2.5%
Helps oil and water mix together
1.7% - 2.1%
Helps attract water to the upper layer of the skin and repair the skin barrier function
1.5% - 1.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.4% - 1.7%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
1.1% - 1.4%
Helps soften the upper layer of the skin and might have some anti-oxidant properties
0.9% - 1.1%
0.7% - 1.05%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.6% - 0.95%
An anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
0.55% - 0.85%
0.6% - 0.9%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.55% - 0.8%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.55% - 0.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.5% - 0.75%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.45% - 0.7%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.45% - 0.65%
A plant oil that can help neutralize free radicals, soften the upper layer of the skin, and support skin's barrier function
0.45% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.65%
0.35% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.65%
Help attract water to the upper layer of the skin
0.35% - 0.65%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.4% - 0.6%
Helps water and oil mix together and has an anti-microbial effect helping to preserve product formulations
0.45% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.6%
Used to create a thicker product consistency
0.35% - 0.6%
0.3% - 0.6%
A preservative
0.25% - 0.5%
The ingredient is not recognized
TBC
A preservative
0.3% - 0.5%
A preservative
0.25% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.25% - 0.5%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.15% - 0.3%
A fragrance. Is a likely irritant
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
A fragrance. Can be irritating
0.1% - 0.15%

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