Purpose Johnson & Johnson Purpose Moisture Lotion, SPF 10
Works for
Sun protectionSPF 10 · 2 UV filters · Partial spectrumNo real protectionSPF too low
This product does not offer sun protection, or it is very low.
MoisturizingCaprylic/capric triglyceride, Cetyl alcohol + 6 moreWorks
“Johnson & Johnson Purpose Moisture Lotion, SPF 10”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.
Anti-agingNo ingredient credited for this claimNot delivered
“Limiting sun exposure, wearing protective clothing, and using sunscreens may reduce the risk of skin aging, skin cancer, and other harmful effects of the sun.”
Effective ingredients missing or their concentration is too low.
Can it cause trouble?
Irritancy2 strong irritants: Methylchloroisothiazolinone, MethylisothiazolinoneMedium risk
Comedogenic1 ingredient rated 2 or more on the 0–5 pore-clogging scale1 flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Ethylhexyl methoxycinnamate6.5%
- Irritation risk
- High
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
More about Ethylhexyl methoxycinnamateTitanium dioxide1.5%
- Irritation risk
- Low
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideAlumina~23–34%
- Irritation risk
- Low
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
More about AluminaBht~7.3–10.9%
Bisabolol~5.1–7.7%
- Irritation risk
- Low
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
More about BisabololCaprylic/capric triglyceride~4.2–6.4%
- Irritation risk
- Medium
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideCarbomer~2.9–4.4%
- Irritation risk
- Low
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerCetyl alcohol~2.5–3.7%
- Irritation risk
- Low
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholCetyl ricinoleate~2–3%
- Irritation risk
- Low
An emollient that helps soften the upper layer of the skin
More about Cetyl ricinoleateCitric acid~1.5–2.3%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidCoco-caprylate/caprate~1.4–2%
- Irritation risk
- Low
Helps to soften the upper layer of the skin without creating a greasy texture
More about Coco-caprylate/caprateDea-cetyl phosphate~1.3–1.9%
- Irritation risk
- Low
Dimethicone~1.1–1.6%
- Irritation risk
- Low
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeEthylhexyl palmitate~0.95–1.4%
- Irritation risk
- Low
- Comedogenicity
- 3/5
An emollient that helps soften the skin and create a nice product texture
More about Ethylhexyl palmitateGlycerin~0.8–1.2%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinMethylchloroisothiazolinone~0.00075–0.0015%
- Irritation risk
- High
A preservative. Is a frequent allergen in cosmetics
More about MethylchloroisothiazolinoneMethylisothiazolinone~0.00075–0.0015%
Polyhydroxystearic acid~0.4–0.95%
- Irritation risk
- Medium
Used to create a thicker product consistency and stabilize the formulation
More about Polyhydroxystearic acidSilica~0.4–1%
Sodium hydroxide~0.15–0.55%
Stearoxytrimethylsilane~0.15–0.65%
Stearyl alcohol~0.15–0.6%
- Irritation risk
- Low
An emollient that helps soften the skin
More about Stearyl alcoholTetrasodium edta~0.05–0.25%
Water~0.05–0.3%
Ingredient list view
Ethylhexyl methoxycinnamate, Titanium dioxide, Alumina, Bht, Bisabolol, Caprylic/capric triglyceride, Carbomer, Cetyl alcohol, Cetyl ricinoleate, Citric acid, Coco-caprylate/caprate, Dea-cetyl phosphate, Dimethicone, Ethylhexyl palmitate, Glycerin, Methylchloroisothiazolinone, Methylisothiazolinone, Polyhydroxystearic acid, Silica, Sodium hydroxide, Stearoxytrimethylsilane, Stearyl alcohol, Tetrasodium edta, Water
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| PurposeJohnson & Johnson Purpose Moisture Lotion, SPF 10YOUR PRODUCT | EucerinDry Skin Therapy SPF 15 Everyday Protection Body Lotion | La Roche-PosayAnthelios Dermo-Kids SPF50+ Smooth Lotion | Bare RepublicMineral Sunscreen Lotion Sport SPF 40 | |
|---|---|---|---|---|
| Match | — | 42% | 40% | 40% |
| Price | — | — | — | — |
| Shared key ingredients | — | 5 of 6 | 4 of 6 | 4 of 6 |
| Key difference | — | Urea | Avobenzone | Kukui Nut Oil |
| Irritancy | Medium | Low | Low | Low |
| SPF | SPF 10 | SPF 15 | SPF 50 | SPF 40 |
| Drying alcohol | — | — | Contains drying alcohol | — |
| View product | Shop | Shop | Shop |
More alternatives: Banana Boat Simply Protect Sport Sunscreen LotionBabyganics Kids Sunscreen Lotion, SPF 50+
Product summary
We do not recommend "Purpose - Johnson & Johnson Purpose Moisture Lotion, SPF 10" because it does not provide good UVA protection. UVA sun rays don't burn the skin, but they still lead to photoaging and hyperpigmentation.
This moisturizer should also be hydrating enough to use without an additional moisturizer during the day.
Sunscreen filters
This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. Here are the organic filters this product uses: octinoxate. As for the mineral filters, this sunscreen uses titanium dioxide.
Irritation risk
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
- 1
- 2
- 3Safety Assessment of Alkyl Esters as Used in Cosmeticscir-safety.org
- 4
- 5Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
- 6
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