PURITO Sea Buckthorn Vital 70 Cream

PURITO Sea Buckthorn Vital 70 Cream

Efficacy100/100IrritancyMedium
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Works for

2 of 2 advertised claims delivered

Moisturizing
14 ingredients credited for this claim
Strong support
What the product description says
“Perfect for incorporating into your everyday skincare routine, the face cream intensely moisturises and restores clarity and balance to uneven skin tone with 70% sea buckthorn extract and powerful hydrators.”
Source: Lookfantastic

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, phenyl trimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

ArginineKey active· Humectant, OcclusiveEffect: HighAn amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin~0.1–0.3%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.2–6.3%
NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.7–2.6%
PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.3–0.7%
Phenyl trimethiconeKey active· OcclusiveEffect: HighA type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture~0.85–1.25%
Simmondsia chinensis seed oilKey active· Emollient, OcclusiveEffect: HighSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~2.2–3.3%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.85%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.3–2%
Glyceryl stearate seKey activeEffect: MediumUsed to stabilize the product formulations and works as an emollient~0.15–0.65%
AdenosineKey activeEffect: MediumMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.35–0.8%
Portulaca oleracea extract· HumectantEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin~0.5–1.15%
Cetyl ethylhexanoate· EmollientEffect: LowAn emollient that helps soften the skin and creates a thicker product texture~2.8–4.2%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.3%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1–1.5%
Evens skin tone
1 ingredient credited for this claim
Strong support
What the product description says
“Perfect for incorporating into your everyday skincare routine, the face cream intensely moisturises and restores clarity and balance to uneven skin tone with 70% sea buckthorn extract and powerful hydrators.”
Source: Lookfantastic

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.7–2.6%
Anti-aging
Not advertised by the brand · 2 ingredients credited for this claim
Strong support

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.7–2.6%
AdenosineKey activeEffect: HighMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.35–0.8%
Anti-blemish
Not advertised by the brand · 1 ingredient credited for this claim
Strong support

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.7–2.6%

Can it cause trouble?

Irritancy
1 strong irritant: Citrus unshiu extract
Medium risk
We flagged 11 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Citrus unshiu extract—High~0.4–0.95%est.
Hippophae rhamnoides fruit extractA plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lackingMedium70%
MethylpropanediolHelps dissolve other ingredients in a formulationMedium~3.7–5.5%est.
Cetyl ethylhexanoateAn emollient that helps soften the skin and creates a thicker product textureMedium~2.8–4.2%est.
Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~2.2–3.3%est.
Polyglyceryl-3 methylglucose distearateHelps water and oil mix togetherMedium~1.5–2.2%est.
Portulaca oleracea extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skinMedium~0.5–1.15%est.
1,2-hexanediolA preservativeMedium~0.1–0.4%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.3%est.
EthylhexylglycerinA preservativeMedium~0.05–0.2%est.
Disodium edtaStabilizes the product formulationMedium~0.01–0.1%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.3–2%est.
Glyceryl stearate seUsed to stabilize the product formulations and works as an emollient2/5~0.15–0.65%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Hippophae rhamnoides fruit extract70%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking

More about Hippophae rhamnoides fruit extract
Glycerin~4.2–6.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Methylpropanediol~3.7–5.5%
Irritant · medium
Irritation risk
Medium

Helps dissolve other ingredients in a formulation

More about Methylpropanediol
Cetyl ethylhexanoate~2.8–4.2%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and creates a thicker product texture

More about Cetyl ethylhexanoate
Simmondsia chinensis seed oil~2.2–3.3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Niacinamide~1.7–2.6%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Evens skin toneMoisturizingAnti-blemishAnti-agingReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Polyglyceryl-3 methylglucose distearate~1.5–2.2%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Polyglyceryl-3 methylglucose distearate
Cetearyl alcohol~1.3–2%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Butylene glycol~1–1.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Phenyl trimethicone~0.85–1.25%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture

More about Phenyl trimethicone
Portulaca oleracea extract~0.5–1.15%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizing

A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin

More about Portulaca oleracea extract
Citrus unshiu extract~0.4–0.95%
Irritant · high
Sodium hyaluronate~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Adenosine~0.35–0.8%
Key active
Irritation risk
Low
Works for
Anti-agingMoisturizingAnti-oxidation

Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)

More about Adenosine
Panthenol~0.3–0.7%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Sorbitan stearate~0.2–0.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Sorbitan stearate
Glyceryl stearate se~0.15–0.65%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

Used to stabilize the product formulations and works as an emollient

More about Glyceryl stearate se
Methyl methacrylate crosspolymer~0.15–0.55%
Formula
Irritation risk
Low
Works for
Mattifying

Helps thicken the product consistency

More about Methyl methacrylate crosspolymer
1,2-hexanediol~0.1–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Carbomer~0.1–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Arginine~0.1–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin

More about Arginine
Ammonium acryloyldimethyltaurate/vp copolymer~0.05–0.3%
Formula
Irritation risk
Low

Increases thickness of a product. Texture enhancer for oil-in-water emulsions

More about Ammonium acryloyldimethyltaurate/vp copolymer
Caprylyl glycol~0.1–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Ethylhexylglycerin~0.05–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Disodium edta~0.01–0.1%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Ingredient list view

Water, Hippophae rhamnoides fruit extract, Glycerin, Methylpropanediol, Cetyl ethylhexanoate, Simmondsia chinensis seed oil, Niacinamide, Polyglyceryl-3 methylglucose distearate, Cetearyl alcohol, Butylene glycol, Phenyl trimethicone, Portulaca oleracea extract, Citrus unshiu extract, Sodium hyaluronate, Adenosine, Panthenol, Sorbitan stearate, Glyceryl stearate se, Methyl methacrylate crosspolymer, 1,2-hexanediol, Carbomer, Arginine, Ammonium acryloyldimethyltaurate/vp copolymer, Caprylyl glycol, Ethylhexylglycerin, Disodium edta

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
PURITOSea Buckthorn Vital 70 CreamYOUR PRODUCTpreangeVit B5 EmulsionDr.Reju-AllAdvanced PDRN Rejuvenating Cream Max12 GRABSOlibetaine Rich Hyaluron Moist Cream
Match—93%92%91%
Price$13.20$21.15+$7.95$66.10+$52.90$19.80+$6.60
Shared key ingredients—7 of 95 of 97 of 9
Key difference—Acetyl GlucosamineHydrolyzed CollagenBetaine
Irritancy Medium Low Low Low
Drying alcohol————
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Product summary

Based on the ingredient list, "PURITO - Sea Buckthorn Vital 70 Cream" can work well for skin moisturization. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Humectants in this product (arginine, glycerin, sodium hyaluronate, butylene glycol and caprylyl glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (arginine, phenyl trimethicone, simmondsia chinensis seed oil, cetearyl alcohol and caprylyl glycol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

  • Adenosine 0.20% - 0.80%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "PURITO" is cruelty free and so is its parent company.

Price

The product retails from 14.58£ up to 21.40£ in the United Kingdom, from 21.50A$ up to 33.00A$ in Australia, from 15.63$ up to 29.60$ in the United States and from 29.00CA$ up to 37.50CA$ in Canada.

For a detailed price comparison: click here.

PURITO Sea Buckthorn Vital 70 Cream
PURITOSea Buckthorn Vital 70 Cream

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.