
2 of 2 advertised claims delivered
“Perfect for incorporating into your everyday skincare routine, the face cream intensely moisturises and restores clarity and balance to uneven skin tone with 70% sea buckthorn extract and powerful hydrators.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
arginine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, phenyl trimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
“Perfect for incorporating into your everyday skincare routine, the face cream intensely moisturises and restores clarity and balance to uneven skin tone with 70% sea buckthorn extract and powerful hydrators.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.


Filter by role to see what each ingredient is doing.
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
More about Hippophae rhamnoides fruit extractOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinAn emollient that helps soften the skin and creates a thicker product texture
More about Cetyl ethylhexanoateSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideHelps water and oil mix together
More about Polyglyceryl-3 methylglucose distearateA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
More about Phenyl trimethiconeA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
More about Portulaca oleracea extractOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
More about AdenosineHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolUsed to stabilize the product formulations and works as an emollient
More about Glyceryl stearate seHelps thicken the product consistency
More about Methyl methacrylate crosspolymerHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerAn amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
More about ArginineIncreases thickness of a product. Texture enhancer for oil-in-water emulsions
More about Ammonium acryloyldimethyltaurate/vp copolymerHelps preserve products and creates a nice product texture
More about Caprylyl glycolWater, Hippophae rhamnoides fruit extract, Glycerin, Methylpropanediol, Cetyl ethylhexanoate, Simmondsia chinensis seed oil, Niacinamide, Polyglyceryl-3 methylglucose distearate, Cetearyl alcohol, Butylene glycol, Phenyl trimethicone, Portulaca oleracea extract, Citrus unshiu extract, Sodium hyaluronate, Adenosine, Panthenol, Sorbitan stearate, Glyceryl stearate se, Methyl methacrylate crosspolymer, 1,2-hexanediol, Carbomer, Arginine, Ammonium acryloyldimethyltaurate/vp copolymer, Caprylyl glycol, Ethylhexylglycerin, Disodium edta
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| PURITOSea Buckthorn Vital 70 CreamYOUR PRODUCT | preangeVit B5 Emulsion | Dr.Reju-AllAdvanced PDRN Rejuvenating Cream Max | 12 GRABSOlibetaine Rich Hyaluron Moist Cream | |
|---|---|---|---|---|
| Match | — | 93% | 92% | 91% |
| Price | $13.20 | $21.15+$7.95 | $66.10+$52.90 | $19.80+$6.60 |
| Shared key ingredients | — | 7 of 9 | 5 of 9 | 7 of 9 |
| Key difference | — | Acetyl Glucosamine | Hydrolyzed Collagen | Betaine |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Based on the ingredient list, "PURITO - Sea Buckthorn Vital 70 Cream" can work well for skin moisturization. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Humectants in this product (arginine, glycerin, sodium hyaluronate, butylene glycol and caprylyl glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (arginine, phenyl trimethicone, simmondsia chinensis seed oil, cetearyl alcohol and caprylyl glycol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "PURITO" is cruelty free and so is its parent company.
The product retails from 14.58£ up to 21.40£ in the United Kingdom, from 21.50A$ up to 33.00A$ in Australia, from 15.63$ up to 29.60$ in the United States and from 29.00CA$ up to 37.50CA$ in Canada.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 11 studies and safety reviews.
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