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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"An area often neglected, the throat and décolletage show signs of ageing just like your face and need proper care and attention."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - butyrospermum parkii butter, dipalmitoyl hydroxyproline - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Grapeseed, Mulberry and Saxifrage Extracts aid the lightening of age spots and assist in giving you a more even complexion and tone, while Shea Butter intensely hydrates to keep moisture where it needs to be."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Grapeseed, Mulberry and Saxifrage Extracts aid the lightening of age spots and assist in giving you a more even complexion and tone, while Shea Butter intensely hydrates to keep moisture where it needs to be."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: cyclomethicone, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 41/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.4%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
4.2% - 5.2%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
3.1% - 3.8%
An emollient that helps soften the skin. Could be comedogenic
2.4% - 2.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2% - 2.5%
Helps oil and water mix together
1.7% - 2%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.5% - 1.8%
Used to thicken the product's consistency
1.2% - 1.5%
Helps soften the upper layer of the skin
1% - 1.3%
Is claimed to stimulate collagen and elastin production, as well as work as an anti-oxidant. There is however not enough evidence for its effectiveness
0.7% - 1.05%
A type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer
0.65% - 0.95%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.55% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.75%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.7%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.45% - 0.65%
0.35% - 0.65%
0.3% - 0.55%
0.3% - 0.55%
0.3% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
0.3% - 0.55%
Helps soften the upper layer of the skin and improve the product consistency
0.3% - 0.55%
Used to adjust the product's pH
0.25% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
Helps preserve product formulations
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative
0.25% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
A fragrance. Is a likely irritant
0.15% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.25%
A fragrance. Can trigger allergic reactions and be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Potential allergen and can be irritating
0.05% - 0.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.15%

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