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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"CLEANSE Soothing Antioxidant Cleanser breaks down dirt and oils from within the pores and deeply removes the skin’s impurities without stripping away skin’s protective lipid barrier."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Boosts collagen production to increase elasticity and firmness which helps to decrease the look of wrinkles."
WIMJ summary for anti-aging

This product contains palmitoyl tetrapeptide-7, vitis vinifera seed extract. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Helps even out skin tone and texture plus reduces the appearance of dark spots."
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: stearyl glycyrrhetinate.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Aids in balancing pH levels and reinforces skin's natural barrier which improves moisture retention."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract, glycine soja sterols.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ginkgo biloba leaf extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 62/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together. Can be used as cleansing agent
9.5% - 11.6%
5.7% - 7%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.3% - 5.2%
Pepper extract. Might help neutralize free radicals in skin
2.2% - 2.7%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
1.8% - 2.2%
1.5% - 1.9%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
1.5% - 1.8%
A plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritating
1.1% - 1.3%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.7% - 1.1%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.6% - 0.9%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.5% - 0.75%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.65%
A stable oil-soluble derivative of vitamin B5. It can help support skin barrier and reduce inflammation in skin
0.4% - 0.65%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.35% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.65%
A fatty acid derived from licorice. Works as an emollient and can help calm down inflammation
0.3% - 0.6%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.3% - 0.55%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.25% - 0.5%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Stabilizes the product formulation
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
A preservative
0.2% - 0.4%
Helps create a more spreadable product texture
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%
Plain old water
0.2% - 0.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.25% - 0.5%
A plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritating
0.2% - 0.35%
Pepper extract. Might help neutralize free radicals in skin
0.2% - 0.35%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
0.2% - 0.4%
0.2% - 0.35%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.2% - 0.35%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.2% - 0.35%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.2% - 0.35%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.4%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.2% - 0.35%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.2% - 0.35%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.25% - 0.45%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.4%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.2% - 0.35%
Stabilizes the product formulation
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.5%
A preservative
0.25% - 0.45%
Helps create a more spreadable product texture
0.25% - 0.45%
A preservative
0.16% - 0.32%
Plain old water
0.25% - 0.45%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.55%
Helps dissolve other ingredients in a formulation
0.25% - 0.45%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.55%
0.25% - 0.45%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.3% - 0.55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.25% - 0.5%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.5%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.5%
0.2% - 0.4%
Pepper extract. Might help neutralize free radicals in skin
0.25% - 0.45%
A tree bark extract that has antibacterial properties and might have an anti-oxidant effect. Its effectiveness in skin has not been studied
0.25% - 0.45%
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.3% - 0.5%
0.25% - 0.45%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.25% - 0.45%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.2% - 0.4%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.3% - 0.55%
A plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritating
0.25% - 0.45%
A plant extract that might have an anti-inflammatory effect
0.25% - 0.45%
Used as a fragrance. Can be irritating
0.25% - 0.5%
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
0.25% - 0.45%
A fatty acid derived from licorice. Works as an emollient and can help calm down inflammation
0.25% - 0.45%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.25% - 0.45%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.25% - 0.45%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
An emollient that helps soften the skin
0.3% - 0.5%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.4% - 0.6%
A stable oil-soluble derivative of vitamin B5. It can help support skin barrier and reduce inflammation in skin
0.25% - 0.45%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.25% - 0.45%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.25% - 0.5%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.5%
Used to stabilize product formulations and help soften the upper layer of the skin
0.25% - 0.5%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.25% - 0.45%
Helps oil and water mix together
0.2% - 0.35%
0.15% - 0.3%
Helps to create a nice silky product texture
0.2% - 0.35%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.15% - 0.3%
A preservative
0.1% - 0.2%
Helps preserve products and creates a nice product texture
0.15% - 0.25%
Helps create a more spreadable product texture
0.05% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%

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Price
WIMJ similarity score
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46%
43%
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39%
38%
38%
38%
38%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources